Top 350+ Solved Retail Management MCQ Questions Answer
Q. The --- provides the retailer with a picture of the organization's profit and losssituation
a. expense report.
b. index of inventory valuation.
c. statement of cash flow.
d. income statement.
Q. What word best describes the relationship between a retailer's pricing decisions and the merchandise, location, promotion, credit, services, image and legal decisions that retailers must make?
a. independent.
b. separate.
c. interactive.
d. competitive.
Q. If a retailer is offering the same products and quantities to different customers at different prices, the retailer has what kind of pricing policy?
a. two-price
b. customary.
c. flexible.
d. leader.
Q. Which of the following areas should not be taken into consideration whenformulating a retailer's promotional strategy?
a. the retailers credit customers.
b. the price level of the merchandise.
c. merchandise inventory levels.
d. the retailer's net worth.
Q. The two objectives of institutional advertising include:.
a. creating a positive store image and public service promotion
b. publicity and sales promotions.
c. advertising a sale and generating store
d. none
Q. Which of the following should not be part of the campus shoppe's advertising campaign's objectives. The campus shoppe desires to increase.
a. awareness of its two locations
b. sales among incoming freshmen.
c. sales to 40 percent.
d. All the above belong in the retailer's advertising objectives
Q. Consumer premiums are considered to be a form of.
a. joint-sponsored sales promotion.
b. publicity that utilizes OPM.
c. advertising.
d. sole-sponsored sales promotion.
Q. A transient customer is a consumer who visits a retailer.
a. and finds the item desired in a matter of minutes
b. only when his or her regular retailer is closed.
c. that does not meet his or her customer service expectations.
d. while on vacation
Q. Merchandise availability is an example of a.
a. cost of sales
b. pretransaction service.
c. operating cost.
d. transaction service.
Q. Which of the following is not a factor in determining the service level to offer
a. income of target market.
b. price image of the retailer.
c. services offered by the competition
d. firm's management structure
Q. Which of the following is not a factors is not one of the elements that need to be considered when designing a sales job?
a. feedback from supervisors.
b. the number of complaints a salesperson should have to handle.
c. the amount of variety involved
d. the appropriate degree of autonomous.
Q. Which of the following is not part of a visual communications program
a. Store name and logo.
b. institutional signage.
c. lifestyles graphics.
d. television advertising
Q. In which of the following behavioral models there will be no productdifferentiation and brands as a factor plays very little role in the purchase preferences.
a. Complex buying behavior.
b. Variety seeking behavior.
c. Dissonance reducing behavior.
d. Habitual buying behavior
Q. A set of basic values, perceptions, wants and behavior learnt by a member of society from the family and other important constitution is called.
a. Social learning.
b. Sub-culture.
c. Culture.
d. Social development.
Q. Which of the following factors include forces like small groups, family, social rolesand status that will have an influence on buyer's behavior?
a. Cultural factors.
b. Psychological factors.
c. Personal factors.
d. Social factors