Top 350+ Solved Retail Management MCQ Questions Answer
Q. Which of the following psychological factors drive a person to satisfy his need andwants.
a. Motivation.
b. Perception.
c. Learning.
d. Beliefs and attitudes.
Q. Which of the following buying instruments does not found in consumer buying?
a. Requests for quotations.
b. Proposals.
c. Purchase contracts.
d. None of the above
Q. Which of the following factors influence the organizational buying decision process?
a. Buyers objectives.
b. Purchasing policies and resources
c. Size and composition or buyers.
d. All of the above.
Q. Which method of organizational buying is suitable for he second-hand used vehicles, buildings etc, that have unique characteristics, but vary depending on their condition and usage.
a. Inspection.
b. Description.
c. Sampling.
d. Negotiation.
Q. When making 'purchasing decisions', the chief considerations involved in theorganizational buying are.
a. Product quality.
b. Price.
c. Service.
d. All the above.
Q. Which of the following do not include while in the learning process of a market- oriented organization.
a. Open-minded inquiry.
b. Synergistic information distribution.
c. Mutually informed interpretation and accessible memory.
d. None of the above.
Q. Management information system MIS supplies information, which include datafrom both internal and external sources is useful for .
a. Order processing.
b. Invoicing.
c. customer analysis and product performance.
d. all of the above.
Q. Marketing information system gathers information from internal sources like marketing intelligence and marketing research to help the manager in.
a. Assessing the information needs.
b. Developing the needed information.
c. Distributing the information.
d. All of the above
Q. Which level of organization uses management information systems data in its decision making?
a. Lower level.
b. Middle level.
c. Top level.
d. All of the above.
Q. Which system is useful in coordinating data systems, tools and techniques with supporting software and hardware that enable managers to take appropriate marketing decisions.
a. Sales decision support systems.
b. Marketing decision support systems.
c. Standardized information systems.
d. None of the above
Q. Identify the correct sequence of the following marketing approaches in order oftheir existence.
a. Product-variety marketing; Mass marketing and Target marketing.
b. Target marketing; product, variety marketing and mass marketing.
c. Mass marketing; Product-variety marketing.
d. Mass marketing; Target marketing and product variety marketing
Q. If a seller produces two or more products that have different features, styles, quality, sizes, etc it is called .
a. Mass marketing.
b. Target marketing.
c. Individual marketing.
d. Product-variety marketing.
Q. What is the term used if a market is divided into distinct groups of buyers who might require separate products or marketing mixes.
a. Market targeting.
b. Market positioning.
c. Market segmentation
d. Market coordination.
Q. Market positioning is a combination of marketing actions that management takes,to meet the needs and wants of each target market. It includes.
a. Understanding consumer perceptions.
b. Position products in the mind of consumer.
c. Design appropriate marketing mix.
d. All of the above.
Q. Which type of segmentation is commonly used for climate because of its broad impact on consumer behavior and product needs.
a. Geographical segmentation.
b. Demographic segmentation.
c. Geo-demographic segmentation.
d. Geographic segmentation.