Top 350+ Solved Retail Management MCQ Questions Answer
Q. 'Life style', 'Westside' and 'Shoppers stop' have located their departmental shops in the areas frequently visited by upper income people is an example of .
a. Psycho graphic segmentation.
b. Geo-demographic segmentation.
c. Demographic segmentation.
d. Geographic segmentation.
Q. Which of the demographic variables is not used by marketers for demographicsegmentation?
a. Family life cycle.
b. Income and occupation.
c. Gender.
d. Poverty.
Q. Which type of segmentation, classified consumers according to relevant needs andbuying behavior, regardless of their countries and culture.
a. Multi-attribute segmentation.
b. Inter-market segmentation.
c. Demographic segmentation
d. Psychographic segmentation.
Q. Before a company decides to target a particular segment, which important factorsare to be examined against organizations's objectives and resources?
a. Market size.
b. Growth rate.
c. Structural attractiveness.
d. All of the above.
Q. If an organization targets to market a particular product to a variety of segments inorder to build a strong reputation in that product area is called.
a. Product specialization
b. Market specialization.
c. Selective specialization.
d. Single-segment concentration.
Q. A positioning strategy should include the following strategies except.
a. Product strategy.
b. Personnel strategy.
c. Promotion strategy.
d. Advertising and sales promotion strategy.
Q. Which of the following relationship strategies result into forming of a neworganization.
a. Strategic alliance.
b. Prtnership.
c. Joint venture.
d. None of the above.
Q. Which type of organization consists of a small workforce, relying on independent suppliers who are located at several parts of the world with a sophisticated linked. information system.
a. Trading company.
b. Network corporation
c. International organization.
d. Global corporation.
Q. Hindustan Motors (HM. alliance with Mitsubishi to manufacture and marketLancer cars in India is an example of.
a. Franchise agreement.
b. Vertical relationship.
c. Technological licence agreement.
d. Horizontal integrative relations.
Q. In which of the following systems, management of the distribution channels will beundertaken by single organization.
a. Vertical management systems.
b. Vertical marketing systems.
c. Conventional marketing systems.
d. None of the above.
Q. The difference between the total value and the corrective cost of performing the value activities is .
a. Contribution.
b. Margin.
c. Revenue .
d. Performance.
Q. The number of product lines a company carries is called.
a. Product mix.
b. Product mix depth.
c. Product mix width.
d. Product mix length.
Q. The number of variants of a product offered by a company is called.
a. Product mix length.
b. Product mix depth.
c. Product mix width.
d. Product line length.
Q. If a company increases product line length by increasing its products range it iscalled.
a. Line increasing .
b. Line stretching.
c. Line filling.
d. Range stretching.
Q. Companies that attack other firms including the market leader in an attempt to build market share are called.
a. Market followers
b. Market challengers.
c. Market leaders.
d. Market nichers.