Top 350+ Solved Retail Management MCQ Questions Answer
Q. Companies that follow the market leader's strategy are called.
a. Market nichers.
b. Market leaders.
c. Market followers.
d. Market challengers.
Q. Which one of the following is not an internal source of generating ideas for newproduct development
a. Market research
b. Directed research.
c. Need-gap analysis.
d. Top management.
Q. The method which generate new product ideas by analyzing the customer needs,wants and ideas is known.
a. Directed research.
b. Customer need analysis.
c. Need gap analysis.
d. Market research.
Q. Which method of product portfolio analysis helps indeciding which products areto be retained and which are not to be.
a. Ansoff matrix.
b. Strategic environment matrix
c. BCG matrix.
d. None of the above.
Q. The methods which are used for evaluating marketing performance are.
a. Sales analysis and marketing cost analysis
b. Sales analysis and cost analysis
c. Market analysis and research analysis.
d. Demand analysis and supply analysis.
Q. The set of basic values, perceptions, wants and behaviors learned by a member ofa society from family and other important institutions is called.
a. Sub-culture.
b. Social class.
c. Culture.
d. Reference groups.
Q. What is the frame work that describes the positioning of firms database to supportdecisions with in the purview of total customer loyalty strategy
a. Customer retention strategy.
b. Customer bonding .
c. Customer positioning.
d. Customer acquisition.
Q. In which stage of product life cycle strategy, the company takes decision whetherto maintain, harvest or drop the product.
a. Introduction.
b. Growth.
c. Maturity.
d. Decline.
Q. The branding strategy which uses a different brand name for reach product isknown as .
a. Over all family branding.
b. Line family branding.
c. Individual branding.
d. Brand extension.
Q. Eurekha Forbes is popular for its strategy of.
a. Personal selling.
b. Sales promotion.
c. Advertisement.
d. Direct marketing.
Q. Which one of the following is not an element of promotional mix?
a. Advertising.
b. Product-mix.
c. Publicity.
d. Direct marketing.
Q. Which element of promotional mix is preferable if the marketer wants to get.immediate feedback?
a. Sales promotion.
b. Public relations.
c. Personal selling.
d. Direct marketing.
Q. What are the factors that contribute to the corporate identity?
a. Organizational symbols.
b. Advertising and publicity.
c. Customer relation programs.
d. All of the above.
Q. Which of the following comes under the category of external public?
a. Government.
b. Press.
c. Trade unions.
d. All of the above.
Q. Which of the following is not a contributing factor for rapid growth of salepromotion?
a. Increase of competition.
b. Decrease in advertising efficiency.
c. Retailers pressure.
d. Huge profits of manufacturers.