Top 350+ Solved Retail Management MCQ Questions Answer
Q. …..is the important benefit a marketer could get from a retailer through trade promotion?
a. Advertising.
b. Financial help.
c. More shelf space.
d. None of the above.
Q. Which one of the following is not an advantage of the personal selling?
a. It allows the seller to negotiate terms and solve problems
b. Long-term relationship.
c. Immediacy.
d. It is very expensive to maintain and recruit the sales force.
Q. A competitor who does not exhibit predictable reaction pattern is known as.
a. The laid-back competitor.
b. The selective competitor.
c. The tiger competitor.
d. The stochastic competitor.
Q. An interactive marketing system which uses one or more advertising media toeffect a measurable response and /or transactions at any location is called .
a. Direct marketing.
b. Indirect marketing.
c. Database marketing.
d. Meta marketing.
Q. What type of conflict usually exist when the manufacturer has established two ormore channels that sell in the same market.
a. Multi-channel conflict.
b. Horizontal channel conflict.
c. Vertical channel conflict
d. None of the above.
Q. What are the forms of compensation that a sales person can generally get?
a. Straight salary.
b. Straight commission.
c. A combination of salary and commission
d. All of the above.
Q. Which of the following items is a component of a good business plan?
a. Operating requirements.
b. Description of the location/demographics.
c. Employee benefits. D. All of the above.
d. none
Q. Which of the following items is required to develop a better financial plan?
a. Identify your target market.
b. Consider employee lay-offs.
c. Prioritize your needs.
d. Research other companies.
Q. When analyzing your business and its environment it is useful to carefully inspectits:.
a. Threats.
b. Strengths and weakness.
c. Opportunities.
d. All of the above.
Q. Which of the following is an example of an external threat?
a. Decreased competition.
b. New trade regulations.
c. Global sales potential.
d. Economies of scale.
Q. Which of the following is an example of an internal strength?
a. Obsolete resources.
b. Changing tax structure.
c. Proven management.
d. Increased competition
Q. Which objective gives importance to productivity, technological leadership,employee relations, etc?
a. Long-term objective.
b. Short-term objective.
c. Medium term objective.
d. Annual objective.
Q. Which element identifies the strategic factors that determine the future of a firm?
a. Evaluation and control.
b. Environmental scanning.
c. Strategy formulation.
d. Strategy implementation.
Q. What bridges the gap between strategy formulation and implementation?
a. Strategic planning.
b. Strategic management.
c. Decision-making.
d. Organizing.
Q. What describes the market, product and technological area of a business?
a. Company's vision.
b. Company's mission.
c. Bumper-sticker strategy.
d. Strategic plan.