Top 350+ Solved Retail Management MCQ Questions Answer
Q. Management information system (MIS. supplies information, which include datafrom both internal and external sources is useful for .
a. order processing.
b. invoicing.
c. customer analysis and product performance.
d. all of the above.
Q. Which level of organization uses management information systems data in itsdecision making?
a. lower level.
b. middle level.
c. top level.
d. all of the above.
Q. Which system is useful in coordinating data systems, tools and techniques withsupporting software and hardware that enable managers to take appropriate marketingdecisions.
a. sales decision support systems.
b. marketing decision support systems.
c. standardized information systems.
d. none of the above
Q. If a seller produces two or more products that have different features, styles,quality, sizes, etc it is called .
a. mass marketing.
b. target marketing.
c. individual marketing.
d. product-variety marketing.
Q. Market positioning is a combination of marketing actions that management takes,to meet the needs and wants of each target market. It includes.
a. understanding consumer perceptions.
b. position products in the mind of consumer.
c. design appropriate marketing mix.
d. all of the above.
Q. Which type of segmentation is commonly used for climate because of its broadimpact on consumer behavior and product needs.
a. geographical segmentation.
b. demographic segmentation.
c. geo-demographic segmentation.
d. geographic segmentation.
Q. Which of the demographic variables is not used by marketers for demographicsegmentation?
a. family life cycle.
b. income and occupation.
c. gender.
d. poverty.
Q. Which type of segmentation, classified consumers according to relevant needs andbuying behavior, regardless of their countries and culture.
a. multi-attribute segmentation.
b. inter-market segmentation.
c. demographic segmentation
d. psychographic segmentation.
Q. If an organization targets to market a particular product to a variety of segments inorder to build a strong reputation in that product area is called.
a. product specialization
b. market specialization.
c. selective specialization.
d. single-segment concentration.
Q. Which type of organization consists of a small workforce, relying on independentsuppliers who are located at several parts of the world with a sophisticated linked.information system.
a. trading company.
b. network corporation
c. international organization.
d. global corporation.
Q. Hindustan Motors (HM. alliance with Mitsubishi to manufacture and marketLancer cars in India is an example of.
a. franchise agreement.
b. vertical relationship.
c. technological licence agreement.
d. horizontal integrative relations.
Q. The difference between the total value and the corrective cost of performing thevalue activities is .
a. contribution.
b. margin.
c. revenue .
d. performance.
Q. Companies that attack other firms including the market leader in an attempt tobuild market share are called.
a. market followers
b. market challengers.
c. market leaders.
d. market nichers.
Q. Companies that follow the market leader's strategy are called.
a. market nichers.
b. market leaders.
c. market followers.
d. market challengers.
Q. The method which generate new product ideas by analyzing the customer needs,wants and ideas is known.
a. directed research.
b. customer need analysis.
c. need gap analysis.
d. market research.