Top 350+ Solved Retail Management MCQ Questions Answer
Q. The final stage of the consumer shopping/purchase model around which all otherstages revolves is the.
a. buy decision stage.
b. active information gathering stage.
c. purchase stage.
d. post-purchase evaluation stage.
Q. What type of competitive structure are most retail firms involved in?
a. horizontal competition.
b. monopolistic competition.
c. vertical competition.
d. pure competition.
Q. Which one of the following factors is not found on a six month merchandisebudget?
a. planned gross margin.
b. current liabilities.
c. planned sales percentage
d. planned purchases at retail.
Q. What word best describes the relationship between a retailer's pricing decisions andthe merchandise, location, promotion, credit, services, image and legal decisions thatretailers must make?
a. independent.
b. separate.
c. interactive.
d. competitive.
Q. If a retailer is offering the same products and quantities to different customers atdifferent prices, the retailer has what kind of pricing policy?
a. two-price
b. customary.
c. flexible.
d. leader.
Q. Which of the following should not be part of the campus shoppe's advertisingcampaign's objectives. The campus shoppe desires to increase.
a. awareness of its two locations
b. sales among incoming freshmen.
c. sales to 40 percent.
d. all the above belong in the retailer\s advertising objectives
Q. Consumer premiums are considered to be a form of.
a. joint-sponsored sales promotion.
b. publicity that utilizes opm.
c. advertising.
d. sole-sponsored sales promotion.
Q. Merchandise availability is an example of a.
a. cost of sales
b. pretransaction service.
c. operating cost.
d. transaction service.
Q. Which of the following is not part of a visual communications program
a. store name and logo.
b. institutional signage.
c. lifestyles graphics.
d. television advertising
Q. In which of the following behavioral models there will be no productdifferentiation and brands as a factor plays very little role in the purchase preferences.
a. complex buying behavior.
b. variety seeking behavior.
c. dissonance reducing behavior.
d. habitual buying behavior
Q. Which of the following factors include forces like small groups, family, social rolesand status that will have an influence on buyer's behavior?
a. cultural factors.
b. psychological factors.
c. personal factors.
d. social factors
Q. Which of the following psychological factors drive a person to satisfy his need andwants.
a. motivation.
b. perception.
c. learning.
d. beliefs and attitudes.
Q. Which of the following factors influence the organizational buying decisionprocess?
a. buyers objectives.
b. purchasing policies and resources
c. size and composition or buyers.
d. all of the above.
Q. Which method of organizational buying is suitable for he second-hand(used.vehicles, buildings etc, that have unique characteristics, but vary depending ontheir condition and usage.
a. inspection.
b. description.
c. sampling.
d. negotiation.
Q. Which of the following do not include while in the learning process of a marketoriented organization.
a. open-minded inquiry.
b. synergistic information distribution.
c. mutually informed interpretation and accessible memory.
d. none of the above.