Top 350+ Solved Retail Management MCQ Questions Answer
Q. Which method of product portfolio analysis helps indeciding which products areto be retained and which are not to be.
a. ansoff matrix.
b. strategic environment matrix
c. bcg matrix.
d. none of the above.
Q. The set of basic values, perceptions, wants and behaviors learned by a member ofa society from family and other important institutions is called.
a. sub-culture.
b. social class.
c. culture.
d. reference groups.
Q. What is the frame work that describes the positioning of firms database to supportdecisions with in the purview of total customer loyalty strategy
a. customer retention strategy.
b. customer bonding .
c. customer positioning.
d. customer acquisition.
Q. The branding strategy which uses a different brand name for reach product isknown as .
a. over all family branding.
b. line family branding.
c. individual branding.
d. brand extension.
Q. Which element of promotional mix is preferable if the marketer wants to get.immediate feedback?
a. sales promotion.
b. public relations.
c. personal selling.
d. direct marketing.
Q. What are the factors that contribute to the corporate identity?
a. organizational symbols.
b. advertising and publicity.
c. customer relation programs.
d. all of the above.
Q. Which of the following comes under the category of external public?
a. government.
b. press.
c. trade unions.
d. all of the above.
Q. …..is the important benefit a marketer could get from a retailer through tradepromotion?
a. advertising.
b. financial help.
c. more shelf space.
d. none of the above.
Q. Which one of the following is not an advantage of the personal selling?
a. it allows the seller to negotiate terms and solve problems
b. long-term relationship.
c. immediacy.
d. it is very expensive to maintain and recruit the sales force.
Q. An interactive marketing system which uses one or more advertising media toeffect a measurable response and /or transactions at any location is called .
a. direct marketing.
b. indirect marketing.
c. database marketing.
d. meta marketing.
Q. Which of the following items is required to develop a better financial plan?
a. identify your target market.
b. consider employee lay-offs.
c. prioritize your needs.
d. research other companies.
Q. Which of the following is an example of an external threat?
a. decreased competition.
b. new trade regulations.
c. global sales potential.
d. economies of scale.
Q. Which of the following is an example of an internal strength?
a. obsolete resources.
b. changing tax structure.
c. proven management.
d. increased competition
Q. Which objective gives importance to productivity, technological leadership,employee relations, etc?
a. long-term objective.
b. short-term objective.
c. medium term objective.
d. annual objective.
Q. What bridges the gap between strategy formulation and implementation?
a. strategic planning.
b. strategic management.
c. decision-making.
d. organizing.