Top 350+ Solved Media Planning MCQ Questions Answer
Q. Media mix is very essential in order to achieve objective.
a. marketing
b. management
c. functional
d. financial
Q. The represent the dominant majority in the society
a. audience
b. people
c. editorial
d. mass audience
Q. refers to the special interest group in the society.
a. specialized audience
b. normal audience
c. target audience
d. fixed audience
Q. Broad media class is a for carrying the advertisers message to the target audience.
a. trick
b. vehicle
c. cart
d. place
Q. ______________, in advertising, is a series of decisions involving the delivery of message to thetargeted audience.
a. Market Analysis
b. Media Objective
c. Media Planning
d. Media Strategy
Q. Every media plan begins with the ______________.
a. media objective
b. market analysis
c. media mix
d. media strategy
Q. The ______________ of target audience helps media planner to understand the mediaconsumption habit, and accordingly choose the most appropriate media mix.
a. analysis
b. identification
c. selection
d. classification
Q. ______________ describes what you want the media plan to accomplish.
a. Media Objective
b. Media analysis
c. Media mix
d. Media strategy
Q. ______________ refers to the number of people that will be exposed to a media vehicle at least onceduring a given period of time.
a. Frequency
b. Reach
c. CPM
d. CPP
Q. ______________ refers to the average number of times an individual within target audience isexposed to a media vehicle during a given period of time.
a. Frequency
b. Reach
c. Continuity
d. CPM
Q. An effective media strategy requires a degree of ______________.
a. continuity
b. media mix
c. flexibility
d. discontinuous
Q. ______________ covers two broad decisions selection of media class, and selection of mediavehicle with in media class.
a. Media mix
b. Media strategy
c. Media objective
d. Media selection