Top 350+ Solved Media Planning MCQ Questions Answer
Q. Media Buying refers to buying ------ in the selected media.
a. slot
b. space
c. vehicle
d. time and space
Q. …………is a way of describing audience based on factors such as age, gender, education level, town class, incomeetc.
a. Demographic
b. Psycho graphic
c. Socio-economic
d. D. infographics
Q. ------- is away of describing audience based on the their life style, attitudes, aspirations, habits etc.
a. Demographics
b. Psycho graphics
c. Socio-economic
d. Infographics
Q. Media--------- is a primary goal of advertising media planning and media buying.
a. frequency
b. efficiency
c. flexibility
d. D. reach
Q. Scheduling in ----------------- can help avoid the irritation factor and can keep an advertising campaign fresher for alonger time.
a. continuity
b. random
c. waves
d. avails
Q. A magazine -------------- starts with its circulation and grows as original readers pass an issue along to other readers.
a. sub scribe
b. reader
c. audience
d. publisher
Q. The average magazine draws half of its revenue from ------- and half from circulation.
a. Marketing
b. Audience
c. subscribers
d. advertising