Top 150+ Solved Brand Building MCQ Questions Answer
Q. ____________or a combination of these, that is intended to identify the products or services of one business or group of businesses and to differentiate them from those of competitor
a. A name, a term, a symbol or a design
b. A name, a term, a symbol or a Logo
c. A name, a brand, a symbol or a design
d. A name, a quality, a symbol or a design
Q. Uniformity is the ________
a. Father of branding
b. Mother of branding
c. Necessity of Branding
d. Must for branding
Q. The modern word Brand is derived from the word ______________
a. Trademarked products
b. Goods
c. Brandr
d. . Burning
Q. The importance of branding is
a. It helps others
b. It helps with identity
c. It helps organization
d. It helps to begin
Q. Pears -Glycerine - Tide - Whiteness , TATA trust are examples of
a. Core identity
b. Brand Symbol
c. Extended identity
d. Brand equity
Q. It is one of the Brand Identity structure
a. Brand Association
b. Extended Identity
c. Brand Image
d. Brand Symbol
Q. It can be used to communicate the identity of the brand with a quicker recognition and recall
a. . Brand Building
b. Symbols
c. Brand Image
d. Brand positioning
Q. It represents the timeless essence of the brand
a. Core identity
b. Extended identity
c. Brand equity
d. Brand Symbol
Q. Nescafe has been trying to establish itself as a morning beverage the taste that gets you started is one of the examples of
a. Usage occasion
b. Quality
c. Product Scope
d. Country of Origin
Q. But positioning is not what you do to the product. Positioning is what you do the mind of the prospects was defined by
a. David aaker
b. Kevin Keller
c. Al Ries & Jack Trout
d. Philip Kotler
Q. _________or product market can be defined as the set of products and brands which are perceived as substitutes to satisfy some specific consumer need.
a. Product attribute
b. Product class
c. Positioning
d. Personality
Q. Target market and positioning strategies are like the -------
a. Same
b. Opposite
c. Two side of coin
d. Different
Q. Medimix soap is positioned as herbal soap. It is
a. To differentiate the product
b. To differentiate customers
c. To trade
d. To market