Top 150+ Solved Brand Building MCQ Questions Answer
Q. Nestle Kit Kat, Cadbury Dairy Milk, Sony PlayStation or Polo by Ralph Lauren are examples of
a. Sub brand
b. Mix Branding
c. Generic Brand
d. Genric Branding
Q. Endorser brandusually represents organization rather than product because organizational association such as innovation, leadership and trust are particularly relevant for endorsemen example
a. Mc Maharaja, Mc Aloo Tikki
b. Lux , Pears
c. Surf, Rin
d. Tide , Pantene
Q. Which of the following brands is not a multinational chain of coffeehouses?
a. Starbucks
b. Café Coffee Day
c. Grofer’s
d. Barista
Q. Which imperative used to create a mechanism for implementing a common coordinated brand strategy across all business.
a. Media
b. Market
c. Coordination across the organization
d. Sales
Q. Products are bundles of attributes while brands are bundles of
a. Trust
b. Belief
c. Benefits
d. Risk
Q. It is the ultimate achievement-need of branding
a. Brand Relationship
b. Brand Associations
c. Brand Looks
d. Brand elements
Q. It includes two visual signals of a brand—its character (E.g.: Amul girl, Vodafone ZOO ZOO) and its logo. This is known as
a. Brand Symbol
b. Brand Looks
c. Brand relationship
d. Brand quality
Q. Brand allows consumers to distinguish between different company offerings. This is an _______ to branding
a. Disadvantage
b. Advantage
c. Relationship
d. Image
Q. Product–Attribute Fixation happens when brand is much more than a product . Apt example is
a. Jantan sweets
b. Xerox
c. Sapat
d. Nature's basket
Q. Brands that allows people to express themselves to others
a. Self-Expressive
b. Functional Benefit
c. Emotional Benefit
d. Brand Image
Q. Functional benefits can be related to
a. Volvo is a safe and Durable car
b. Strong & Rugged when wearing Levis
c. Excited while watching MTV
d. Sophisticated by using Ralph Lauren Perfume
Q. In brand identity - Brand as a product example is
a. Toberlone -
b. Airtel
c. Swatch bharth
d. Go Green
Q. Select the correct position - Coke @Rs 10
a. Cultural symbol
b. Product class
c. Price and Quality
d. Competitor
Q. Positioning by use or application brand example
a. Cadbury - 5 star
b. Godrej hair dye - Kato Kholo Lagao
c. Lal Kila basmathi
d. Cycle agarbathi
Q. Positioning a product by associating it with a particular user or group of users is called.
a. Positioning by Price.
b. Positioning by usage
c. Positioning by Product class
d. Positioning by product user