Top 150+ Solved Brand Building MCQ Questions Answer
Q. As per the perceptual Map it is Cars that are expensive & sporty
a. BMW
b. Wagon R
c. NaNo
d. Honda city
Q. Brand positioning of Tide - Tide hai tho white hai
a. Product Attribute
b. Price and Quality
c. User
d. Cultural symbol
Q. Choose the brand with a sophisticated personality
a. Ghadi detergent
b. Mercedes
c. McDonald's
d. Pantaloons
Q. Brand that promotes itself of having an honest and down-to -earth personality
a. Tata
b. Gucci
c. Porsche
d. Vivo
Q. A brand that showcases a daring, imaginative and high spirited personality.
a. Thumbs Up
b. Raymond
c. Haldiram
d. Bata
Q. McDonalds with Coca-Cola is an example of ____ type of co-branding.
a. Composite
b. Ingredient
c. vertical
d. brand extension
Q. Sunfeast Farmlite digestive biscuits made from Aashirvaad atta is _____ strategy.
a. Ingredient co-branding
b. Composite Co- branding
c. Ad- hoc
d. Moving the brand up
Q. Kissan Pichkoo, A squeeze bottle for ketchup, Byjus 1-3 years are added functional benefits, the brand is in a position to attract new customers. This is ______ of line extension
a. Advantage
b. Disadvantage
c. Loss
d. Image
Q. Dettol Antiseptic Lotion, Dettol Soap, Dettol Sanitizer, Dettol hand wash are
a. Brand extension
b. Line Extension
c. Co- branding
d. Ad- brands
Q. Which of one of the following is an advantage of brand extension?
a. Can confuse or frustrate consumers
b. Can dilute brand meaning
c. Improve brand image
d. Can fail and hurt parent brand image
Q. A product that is named only by its generic class example Janta sweets or products are often thought to be unbranded, but their producer or reseller name is usually associated with the product is known as
a. Range brand
b. Individual brand
c. Family brand
d. Generic brand
Q. In the brand-product matrix all current existing brand are represented in form of rows referred to as:
a. Brand equity
b. Brand Identity
c. Brand portfolio
d. Brand Personality
Q. The brand product matrix can be defined as a graphical representation of all the brands and products sold by an:
a. City
b. Organization
c. People
d. Country
Q. _________may include different brands, or a single family brand or individual brand that has been line extended for example FOGG makes a variety of different deodorants products, varying in fragrance sizes, etc.
a. Proud Mix
b. Proud line
c. Brand Mix
d. Brand Line