Top 150+ Solved Brand Building MCQ Questions Answer
Q. Ferrari and Jaguar are very high in differentiation but extremely low in_______
a. Differentiation
b. Knowledge,
c. Relevance
d. Esteem
Q. The brand manager role first developed by __________ in the mid -1930’s.
a. Johnson and Johnson
b. HUL
c. Procter & Gamble
d. Nestle
Q. Strategic brand objective include
a. Brand manager
b. Range brand manager
c. Brand Awareness
d. CEO
Q. Identification of source of product is important to the ________
a. Employee
b. Consumer
c. Brand
d. Government
Q. Bisleri v/s unbranded bottled water indicates to a customer
a. Signal of quantity
b. Signal of Slogan
c. Signal of Tagline
d. Signal of quality
Q. It is the fundamental need or want that consumers satisfy by consuming the product or service. E.g.: Nimbooz by 7 up is to quench the thirst
a. Generic Product
b. Core Product
c. Expected product
d. Potential product
Q. I phone - Made in USA is an example of
a. Quality
b. Country of Origin
c. Product Scope
d. Brand image
Q. The major cause of brands losing their credibility and the identity is due to -------------
a. Brand image
b. Brand Trap
c. Brand personality
d. Brand positioning
Q. Tommy Hilfiger once removed the logo of their shirt to introduce some new design in the market . It is a_____
a. Brand image trap
b. Brand position trap
c. External perspective trap
d. Product–Attribute Fixation:
Q. Fevicol is not known as a brand, but by it positioning as “the strong adhesive”. “Fevicol ka Jhood hai. This is a________
a. Brand image trap
b. Brand position trap
c. External perspective trap
d. Product–Attribute Fixation:
Q. As per the perceptual Map it is Low in sugar & Low in Calorie is
a. Pepsi
b. Fanta
c. Diet coke
d. Coke