Top 150+ Solved Brand Building MCQ Questions Answer
Q. Select the correct brand repositioning reasons
a. Changed market conditioning
b. Changing brand guidelines
c. Changing the customers
d. Changing the pricing
Q. Choose the correct example of repositioning where brands were successful in transforming their image & face
a. Hutch to Vodafone
b. Aircell to Idea
c. Idea to Docomo
d. Docomo to garuda
Q. This famous e commerce brand repositioned by changing their logo & tagline to sustain against the immense competition. The famous tagline was " Unbox Zindagi"
a. Amazon
b. Flipkart
c. Snapdeal
d. Myntra
Q. This buyer might be termed a switcher. The buyer is at the bottom level of the brand loyalty Pyramid . He is ________ buyer
a. Non Satisfied
b. Non- Loyal
c. Committed
d. Satisfied
Q. As per the third level of Brand loyalty pyramid ,They are satisfied buyers with switching cost . This group is called
a. Switching-cost loyal.
b. Brand loyalist
c. Committed buyers
d. Satisfied buyers
Q. In 1996 developed the model of ‘Brand Equity Ten’ term was coined by
a. Kevin Keller
b. Isaac Jacob
c. David Aaker
d. Philip Kotler
Q. Consumers willing to pay 15 percent more for Coke than for Pepsi. This is called the_________ associated with the brand's loyalty measures under brand equity Ten model
a. Price Premium
b. Price reduction
c. Price quanity
d. Customer satisfaction
Q. Graveyard model and Brand Asset evaluator both were coined by
a. David aaker
b. Young and Rublicam
c. Isaac Jacob
d. Al ries and Jack trout
Q. Brand strength comes from a combination of Differentiation and ____
a. Esteem
b. Knowledge
c. Brand stature
d. Relevance
Q. Brand stature is built from a combination of Esteem and ___
a. Differentiation
b. Knowledge
c. Relevance
d. Market share
Q. Which imperative used to create mechanisms to coordinate brand building across diverse media?
a. Coordination across the Organization
b. Coordination across Media
c. Coordination across Market
d. Brand manager
Q. Which imperative marketer used when a brand is present in multiple markets?
a. Coordination across the Organization
b. Coordination across Media
c. Coordination across Market
d. Brand portfolio
Q. Coordinating strategy & tactics across market includes_______
a. Brand positioning
b. Brand leveraging
c. Marketing Research
d. Brand
Q. ________________ is a considered as a basic imperative in place to guide the development and coordination of the tactical programs.
a. media
b. Brand identity
c. Market
d. Organizational unit
Q. The brand’s __________is dictated by the past actions of product developers.
a. future
b. current status
c. name
d. logo