Top 350+ Solved Media Planning MCQ Questions Answer
Q. targets are those who have the power to affect the changes the campaign calls for .
a. primary
b. secondary
c. tertiary
d. priority
Q. A is an estimation of a company's promotional expenditures over a period of time.
a. media buying
b. media planning
c. media budget
d. media scheduling
Q. is a count up of all the people of the total base or defined Target Grass (TG) who are actually exposed to or reached by communication used.
a. reach
b. frequency
c. cumulative reach
d. visibility
Q. Sender of a media text has an access to feedback of the audience.
a. direct
b. indirect
c. delayed
d. crypted
Q. A consumer must plan to act in a desired manner is also known as
a. attention
b. intention
c. behaviour
d. reaction
Q. The cost factor becomes a matter of relative cost of the individual media, in case of newspaper, this relationship is determined as per per column.
a. centimeter
b. word
c. line
d. paragraph
Q. methods is a " let's not rock the boat" or "If something 's going well, why fix it " way of setting budget.
a. status quo
b. inflation adjusted
c. case rate
d. estimation
Q. number of unduplicated individuals or households reached by an advertising medium over a particular period.
a. reach
b. frequency
c. cumulative reach
d. visibility
Q. Media is considered as Modern commodity because
a. specializedtechnology
b. slow speed
c. unreliable data
d. high cost
Q. Research will tell you about your target audience's local media habits .
a. qualitative
b. quantitative
c. descriptive
d. analytical
Q. refers to a specific methods of media used by companies to deliver advertising messages to targeted customers.
a. media vehicle
b. media mix
c. media methodology
d. media dispersion
Q. method is slightly modified version of the 'Status Quo' method.
a. media budget
b. inflation adjusted
c. case rate
d. estimation
Q. is the average number of exposers amongst those who have been reached or have seen the ad atlest once.
a. aots -average opportunity to see
b. air - average issue readership
c. circulation
d. reach