Top 350+ Solved Media Planning MCQ Questions Answer
Q. indicates a percentage of target audience who is exposed at least once in a given period yo a particular media vehicle .
a. reach
b. frequency
c. market coverage
d. market share
Q. is the ability to aim a radio or TV program or programming at a specefic, limited audience or consumer market.
a. narrow casting
b. media concentration
c. media mix
d. media planning
Q. method is identical to the A-S method expect that the budgeting is linked to the number of cases or units sold.
a. media budget
b. inflation adjusted
c. case rate
d. estimation
Q. In the a diary with quarter hour times slots across the rows and channels across the column is given to a panel.
a. peoplemeter
b. diary system
c. stickiness index
d. rating
Q. Message weight is expressed in terms of gross impressions or rating points.
a. gross
b. net
c. operational
d. average
Q. A is a publication that mostly covers one main topic.
a. newsletter
b. newspaper
c. magazine
d. pamplet
Q. is the process of strategizing, negotiating and purchasing ad placements or inventory.
a. media buying
b. media planning &buying
c. media budget
d. media scheduling
Q. The comprises of two units , a remote to register the viewer details and a channel monitoring device attached to the TV which records the channel being switched.
a. peoplemeter
b. diary system
c. stickiness index
d. rating
Q. ----- -------is ahighly negotiable medium when it comes to pricing.
a. News paper
b. Radio
c. Television
d. D. Internet
Q. A large amount of ------------- advertising is for retailers, local businesses used for promotions.
a. newspaper
b. magazines
c. radio
d. television
Q. The ---------- should be the formal summation of the advertising task that the media planner will take on to a solution.
a. media brief
b. media expansion
c. media buying
d. media selling
Q. Companies are exploring the -------- for communicating their advertising message because of its several attractivefeatures and advantages.
a. television
b. newspaper
c. .radio
d. new media
Q. The advertising industry is passing through a transition phase with the emergence of the------------ media.
a. television
b. online
c. interactive
d. information