Top 350+ Solved Media Planning MCQ Questions Answer

From 46 to 60 of 307

Q. Radio rating services was conductede in

a. 2005

b. 2006

c. 2007

d. 2008

  • c. 2007

Q. NTS stand for

a. national television study

b. north testing system

c. national television system

d. national technology system

  • a. national television study

Q. Drugs and cosmetics act

a. 1940

b. 1960

c. 1950

d. 1890

  • a. 1940

Q. IRS stands for

a. Indian readership survey

b. Indian record survey

c. Indian rate survey

d. Indian rating system

  • a. Indian readership survey

Q. ____ Play important role in providing accurate data

a. ABC

b. BBB

c. ACB

d. AFC

  • a. ABC

Q. Media planning begins with

a. market

b. market analysis

c. profit

d. planning

  • b. market analysis

Q. PCI stands for

a. press council of India

b. press court of india

c. panel court of india

d. pass council of india

  • a. press council of India

Q. The PCI established

a. 1978

b. 1967

c. 1866

d. 1987

  • a. 1978

Q. Member required for PCI

a. 30

b. 28

c. 14

d. 56

  • b. 28

Q. ____ means tools used for advertisement .

a. Media

b. newspaper

c. press

d. TV

  • a. Media

Q. The term media is

a. plural

b. singal

c. mix

d. third

  • a. plural

Q. ORG stands for

a. operations research group

b. organization rate gruop

c. operating rate group

d. open rate group

  • a. operations research group

Q. ICS stands for

a. international clipping services

b. India council stand

c. India court stands

d. India clipping stands

  • a. international clipping services

Q. Media ________ selects the best combination of media vehicles.

a. budgeting

b. strategy

c. mix

d. none

  • c. mix

Q. There is no ______ on TV viewing time at home .

a. restriction

b. limit

c. constraints

d. none

  • c. constraints
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