Top 350+ Solved Media Planning MCQ Questions Answer
Q. UPI is the abbreviation of:
a. United Press of India
b. United Press of Indonesia
c. United Press International
d. United pass of India
Q. Communication without words:
a. Mass communication
b. Visual Communication
c. Non-Verbal communication
d. Verbal communication
Q. is a key to continued business success.
a. customer satisfaction
b. profit
c. goodwill
d. brand image
Q. ----------------- in advertising. is a series of decisions involvin g the delivery of message to the targeted audience.
a. Market Analysis
b. Media Objective
c. Media Planning
d. Media Strategy
Q. Every media plan begins with the--------------
a. media objective
b. market analysis
c. mediamix
d. media strategy
Q. The --------------- of target audience help s media planner to understand the media consumption habbits, andaccordingly choose the most appropriate media mix.
a. analysis
b. identification
c. selection
d. classification
Q. ----------------- describes what you want the media plan to accomplish.
a. Media Objective
b. Media analysis
c. Mediamix
d. Media strategy
Q. ---------------- refers to the number of people that will be exposed to a media vehicle at least once during a given periodof time.
a. Frequency
b. Reach
c. CPM
d. CPP
Q. ---------------refers to the average number of times an individual within target audience is exposed to a media vehicleduring a given period of time.
a. Frequency
b. Reach
c. Continuity
d. CPM
Q. An effective media strategy requires a degree of ----------- _
a. continuity
b. mediamix
c. flexibility
d. discontinuous
Q. ------covers two broad decisions selectionof media class, and selection of media vehicle with in media class.
a. Media mix
b. Media strategy
c. Media objective
d. Media selection
Q. The implementation of media plan requires ------- _
a. Media slot
b. Mediamix
c. Media buying
d. Media selection