Top 350+ Solved Media Planning MCQ Questions Answer
Q. Which of the following refers to spillover media?
a. It refers to particular magazines that are chosen according to how well they expose the message to the media audience.
b. It refers to the specific types of people the advertiser wants to reach.
c. It refers to all communications vehicles available to a marketer.
d. It refers to local media that many consumers in a neighboring country inadvertently receive.
Q. Which of the following is an advantage of using direct mail as a media vehicle?
a. Combines sight, sound and movement
b. Larger than life
c. Social Dominance
d. Highly Personal
Q. _____ refers to a method for scheduling media in which the airwaves (both cable and networkTV channels) are flooded to make it virtually impossible to miss the ads.
a. Blinking
b. Flighting
c. Pulsing
d. Bursting
Q. The merits of newspaper as a medium of advertising are:
a. Wide coverage
b. Quick response
c. Regularity and frequency
d. All of the above
Q. The demerits of magazine advertising are
a. Selectivity
b. Loyalty and prestige
c. Inflexibility
d. Visual display
Q. The merits of radio advertising are
a. Human touch
b. Not mass coverage
c. Not selectivity
d. Group Coverage
Q. Media scheduling is a very next managerial task, once the _______ is developed
a. Media plan
b. Research
c. Media mix
d. Deep impact
Q. Media literacy means the ability to
a. Read and write
b. Create professional media
c. Understand and use media
d. Prepare for a career in media
Q. Good media criticism should always
a. Reveal negative aspects of media
b. Offer analysis based on reason
c. Warn us that ads sell us things we don't need
d. Condemn our emotional reactions to media
Q. In media studies "converging" refers to the coming together of
a. Two or more people, in public
b. Different professional ideas about media
c. Computer, telephone, and mass media technologies
d. Mass media and mass communication
Q. Economies of scale save a company money because they enable the company to
a. Make a large variety of products
b. Make many copies of a product
c. Scale down the size of their products
d. Charge higher prices than their competitors
Q. In terms of media/government relationships in the world today, the media in most countries are
a. Government owned and operated
b. Privately owned and government controlled
c. Privately owned and free from government control
d. Mixed in terms of government and private ownership and control
Q. What is ABC?
a. American business circle
b. American business corporation
c. Audit Bureau of circulation
d. American blood company
Q. A person (or group) who has control over what information is disseminated to the audience is known as:
a. Newscaster
b. Reporter
c. Regulator
d. Gatekeeper
Q. The news of important public events appearing in the front sections of a newspaper, is called:
a. Soft-news
b. Hard-news
c. Feature News
d. Investigative news