Q. Which of the following refers to spillover media? (Solved)
1. It refers to particular magazines that are chosen according to how well they expose the message to the media audience.
2. It refers to the specific types of people the advertiser wants to reach.
3. It refers to all communications vehicles available to a marketer.
4. It refers to local media that many consumers in a neighboring country inadvertently receive.
- d. It refers to local media that many consumers in a neighboring country inadvertently receive.