Top 350+ Solved Media Planning MCQ Questions Answer
Q. New media is very cost-effective when compared to the traditional mediaand is highly-----------------
a. reliable
b. requited
c. resourceful
d. result-oriented
Q. The ------------- is the biggest possible medium and has the quickest and the deepest reach throughout the globe.
a. web
b. TV
c. radio
d. outdoor
Q. Digit al technology is changing the way------ relate to products and markets.
a. manufactures
b. consumer
c. dealers
d. industry
Q. Media ----------------- is a primary goal of advertising media planning and buying.
a. flexibility
b. expansion
c. frequency
d. efficiency
Q. Frequency of describes the number of times that your advertisement appears in the media.
a. continuity
b. exposure
c. repetition
d. D. insertion
Q. . Advertising media do not operate in a vacuum: they must be part of the overall and advertising plans.
a. marketing
b. media
c. corporate
d. campaign
Q. Advertisers use many factors other than the-------------in their media analyses and plans.
a. activities
b. audience
c. attributes
d. influential
Q. ------ technology is changing the way consumers relate to products and markets.
a. Information
b. New
c. Digital
d. Cyber
Q. e-Tailingwill have to co-exist with --------- retailing.
a. e-Commerce
b. traditional
c. mobile
d. integrated
Q. ------- the appropriate market segment has become ever more imp ort ant when carrying out e-branding campaigns.
a. Segmenting
b. Positioning
c. Targeting
d. Implementing
Q. Creating and securing a brand name in the physical world requires extensive marketing.-----------
a. Research
b. strategy
c. effort
d. media
Q. CAS stand for
a. Conditional access system
b. control accounting system
c. control adademic system
d. conditonal account system
Q. TRP stand for
a. total ring point
b. total rating point
c. total rate power
d. television rating points