Top 350+ Solved Media Planning MCQ Questions Answer

From 61 to 75 of 307

Q. _____ Ads have short media life .

a. display

b. TV

c. Magazine

d. none

  • b. TV

Q. _________ are owned media.

a. websites

b. cinema

c. newspapers

d. none

  • a. websites

Q. ________ size compare various media classes .

a. budget

b. Campaign

c. audience

d. none

  • c. audience

Q. Media vehicle is a ______ program.

a. complex

b. single

c. based

d. Easy

  • b. single

Q. Newspapers are ______

a. read

b. seen

c. scanned

d. none

  • b. seen

Q. media is a most powerful tool of ______

a. profit

b. sales

c. communication

d. none

  • c. communication

Q. post buy deals with the question of ______

a. performance

b. result

c. accountability

d. none

  • c. accountability

Q. TV viewership in india has _____

a. increased

b. decreased

c. multiplied

d. none

  • c. multiplied

Q. Costly brand enjoy higher _____

a. visibility

b. profit

c. sales

d. none

  • a. visibility

Q. CARD rates are _____-

a. uniform

b. non uniform

c. fixed

d. Same

  • b. non uniform

Q. _________ use external external comparison .

a. traffic

b. print

c. benchmarking

d. xerox

  • c. benchmarking

Q. Solus readers are ______ to the publication .

a. loyal

b. disloyal

c. indifferent

d. different

  • a. loyal

Q. Reach of newspaper is seen through _____

a. readership

b. distribution

c. discounted

d. circulation

  • d. circulation

Q. _______ tell us about domination of time slot

a. shares

b. profit

c. loass

d. debenture

  • a. shares

Q. Newspaper readership is

a. compulsion

b. habitual

c. interest

d. fixed

  • a. compulsion
Subscribe Now

Get All Updates & News