Top 350+ Solved Media Planning MCQ Questions Answer
Q. The _____ measures the sales strength of a brand in a particular area.
a. Brand Development Index
b. Broad Development Index
c. Bran
d. Developed Index
Q. _____ advertising is a type of online advertising that comes in several forms including banner ads, rich media and more.
a. Display
b. Indoor
c. Primary
d. Secondary
Q. Currently ads are regulated by a non-statutory body _____.
a. Advertising Standards Council of India
b. Advertising Service Council of India
c. Advertising Standar
d. Corporation of India
Q. _____ is a publication that mostly covers one main topic.
a. Newsletter
b. Newspaper
c. Magazine
d. Letter
Q. _____ refers to specific methods of media used by companies to deliver advertising messages to targeted customers.
a. Media vehicle
b. Media mix
c. Media methodology
d. media
Q. Cable Television Amendment Bill _____ mandates digitization of TV broadcasts pan India by 2014.
a. 2011
b. 2012
c. 2013
d. 2014
Q. In _____ advertising messages are provided either with or without the consent of the mobile owner.
a. Push
b. Pull
c. Broad
d. UP
Q. ______________, in advertising, is a series of decisions involving the delivery of message to the targetedaudience.
a. Market Analysis
b. Media Objective
c. Media Planning
d. Media Strategy
Q. The ______________ of target audience helps media planner to understand the media consumptionhabit, and accordingly choose the most appropriate media mix.
a. analysis
b. identification
c. selection
d. classification
Q. A magazines___________ starts with its circulation and grows as original readers pass an issuealong to other readers.
a. subscribe
b. reader
c. audience
d. publisher
Q. The ______________ should be the formal summation of the advertising task that the media plannerwill take on to a solution.
a. media brief
b. media expansion
c. media buying
d. media selling