Top 350+ Solved Media Planning MCQ Questions Answer
Q. The ______________ is the biggest possible medium and has the quickest and the deepest reachthroughout the globe.
a. web
b. TV
c. radio
d. outdoor
Q. The challenge of media planning is becoming greater because the number of ways to send brandmessages is ______________.
a. decreasing
b. complicated
c. increasing
d. competitive
Q. In India media buyers and advertisers go mostly by______________ data to gauge which websites toinclude in their media plan.
a. com score
b. URL
c. page views
d. click
Q. ___________ has been the first to launch an innovative media buying / selling technique, through itslastminute inventory.com, which auctions unsold media space online.
a. Madison media
b. Mudra Max
c. Dentsu India
d. JWT India
Q. ______________ have different expectations and different relationships with companies from whichthey purchase products and services.
a. Hetrogenous Consumers
b. Homogenous Consumers
c. Cyber Consumers
d. Diverse Consumers
Q. Pulsing is a scheduling strategy that provides a floor of media support throughout the year andperiodic______________.
a. increases
b. decreases
c. intervention
d. timing
Q. Media scheduling and the development of creative materials must be integrated so that a company doesnot miss opportunities for reaching the right ______________ , at the right time, in dynamic ways.
a. manufactures
b. customers
c. audience
d. individuals
Q. We know that media is reaching more people but there are smaller audience in each channel becausethere are so many___________.
a. tradition
b. fragmentation
c. identification
d. seggregation
Q. Advertising to todays consumers, we need to look beyond the ______________ media of print, radio,and television.
a. traditional
b. non - traditional
c. social
d. new
Q. A type of publication whereby the content is primarily focused on one particular type of Business orIndustry is called as
a. Horizontal Publication
b. Parallel Publication
c. Trade Publication
d. Yellow Publication
Q. A statement about what an organization wants to become, which sets out an organization's future, isreferred to as:
a. Mission
b. Mission
c. Organizational Goals
d. Vision
Q. In SWOT analysis, situations where organizations are able to convert weaknesses into strengths andthreats into opportunities, these are called:
a. Strategic windows
b. Strategic leverage
c. Conversion strategies
d. Vulnerability
Q. This is something that at some time in the future may destabilize and/or reduce the potentialperformance of the organization:
a. Threat
b. Strength
c. Weakness
d. Opportunities
Q. These objectives are often the most suitable when firms operate in a market dominated by a majorcompetitor and where their financial resources are limited:
a. Niche Objectives
b. Hold Objectives
c. Harvest Objectives
d. Divest Objectives
Q. An organization can offer standard products at acceptable levels of quality, yet still generate aboveaverage profit margin by adopting _____________
a. Differentiation
b. Focus Strategy
c. Cost leadership
d. Market follower strategy