Top 350+ Solved Media Planning MCQ Questions Answer
Q. Companies employ the elements of the _____ (product concept, target audience, advertising message,and communications media) to devise strategies to achieve advertising objectives.
a. Synergistic approach
b. Creative mix
c. Advertising impression
d. Advertising response curve
Q. _____ refers to a method for scheduling media in which the airwaves (both cable and network TVchannels) are flooded to make it virtually impossible to miss the ads.
a. Blinking
b. Flighting
c. Pulsing
d. Bursting
Q. relates to consumers responding favorably to the message.
a. comprehension
b. explosion
c. yeilding
d. exposure
Q. Inflation adjusted reveals the return on an investment after removing the effects of .
a. deflation
b. inflation
c. investment
d. reccession
Q. Advertising, as a profession, is subject to certain standards .
a. subject
b. ethical
c. unethical
d. business
Q. Media has four main characteristics; speed, reach, power & _.
a. finance
b. budget
c. frequency
d. cost
Q. The job of is to determine the best combination of media to achieve themarketing campaign.
a. media plan
b. media strategy
c. media mix
d. media budget
Q. is the study of the effects of the different mass media on social, psychological and physical aspects.
a. media ads
b. media research
c. media game
d. media team
Q. evaluation of data can be achieved through media research.
a. baised
b. unbaised
c. unclear
d. wrong
Q. ABC stands for .
a. american broadcastcompany
b. automaticbrightness control
c. absolute braincontrol
d. audit bureau of circulation