Top 150+ Solved Brand Building MCQ Questions Answer
Q. Which of the following is not an attribute ofBig-5 theory.
a. Sincerity
b. Excitement
c. Brand
d. Ruggedness
Q. It associates a product with someone other than the principal producer.
a. Co-branding
b. Brand building
c. Brand strategies
d. Brand association
Q. Pepsi Blue in 2003 during cricket world cup is known as _____.
a. Range brand
b. Moving the brand up
c. Moving brand down
d. Ad-hoc
Q. Zodiac brand launched ZOD” to give it a new and fresh look . The brand strategy is
a. Moving the brand up
b. Moving the brand down
c. ad-hoc
d. Co- branding
Q. Nokia launched Nokia ASHA for the labour / worker class, Not very high priced; it had the potential to affect the minds of the target audience in a very positive way . The brand strategy is
a. Moving the brand up
b. Moving the brand down
c. ad-hoc
d. Co- branding
Q. _______often involves a different flavour or ingredient variety, a different form or size, or a different application for the brand.
a. Brand extension
b. Line Extension
c. Co- branding
d. Ad- brands
Q. Rin ,Wheel and Surf Excel from Unilever the brand strategy is:
a. Multi Branding
b. Mix branding
c. Multi product branding
d. Multi strategy
Q. The main reason to adopt multiple branding strategy is to pursue_______
a. New market segment
b. Multiple brand segments
c. No market segments
d. Two market segments
Q. ______is the set of all product lines and items that a particular seller makes available to buyers example In addition to soup, Maggi sells masala, ketchup, noodles, pasta etc.
a. Proud Mix
b. Proud line
c. Brand Mix
d. Brand Line
Q. Select the correct brand for the brand building block-. Pressure to invest elsewhere-The sins of complacency and greed
a. Dove
b. Top Ramen
c. Xeorx
d. Lenovo
Q. Most corporate go through short term pressures. This has been opined by Sony's Founder________
a. Akio Morito
b. Kevin Keller
c. David Aaker
d. Philip Kotler
Q. One of the brand building guidelines is to continue _________ even when the financial goals are not being net.
a. Investing in brands
b. Not to invest in brands
c. Investing in Customers
d. Investing in Stocks
Q. Despite this massive set back, they kept the cord live with their consumers. A series of videos with hashtags WEMISSYOUTOO were launched by the well known brand
a. Yippe
b. Top Ramen
c. Maggi
d. Chings
Q. Brand awareness may exist in three levels: Brand Recognition________ and Top of the Mind
a. Brand recall
b. Brand positioning
c. Brand equity
d. Brand vision