Top 150+ Solved Brand Building MCQ Questions Answer
Q. In Competitor analysis When analyzing the competitors companies needs to establish their market position, brand position, __________ and brand personality
a. Brand promise
b. Brand strategy
c. Brand leveraging
d. Brand identity
Q. At this stage of the brand analysis process involves analyzing current brand position/promise as well as the history, threats and values of the organization. It is ______ analysis
a. Customer
b. Competitor
c. Self-
d. Advertising
Q. Lifebuoy Original, Lifebuoy silver, Lifebuoy Lemon fresh, Lifebuoy Total10 are all known as
a. Multi Branding
b. Multi product branding
c. Mix branding
d. Multi strategy
Q. _____________ is used when an organization uses one name for all its products:
a. Multi Strategy
b. . Multi branding strategy
c. Multi product branding strategy
d. . Mix branding
Q. Multi product branding strategy is also known as:
a. Blanket or family branding strategy
b. Co- branding
c. Brand licensing
d. Generic branding
Q. Brand ___________ is when a company changes a brand's status in the marketplace
a. Repositioning
b. Identity
c. Strategy
d. Leverage
Q. Which brand repositioned themselves from a beauty soap to ' Germ Kill" soap ?
a. Dove
b. Pears
c. Dettol
d. Lifebuoy
Q. Vicks was repositioned from a cold rub to adult rub. This is an example of ________ repositioning
a. Increase of users
b. Increase of competitors
c. Increase of product
d. Increase of brand
Q. Which company created baby shampoo for mothers as a part of their repositioning strategy to get new customers
a. Proctor and Gamble
b. Johnson and Johnson
c. Hindustan Unilever
d. Nestle
Q. Odomos was promoted initially for Indoor and later for outdoors. This repositioning happened in order to
a. Increase occasion for use
b. Curb mosquito breeding
c. Increase Dengue
d. Increase malaria
Q. Milk maid repositioned itself from dairy whitener to
a. Artificial sweetener
b. Desert Ingredient
c. Sugar enhancer
d. Make sweets
Q. Dominant Cell phone brand in the mind of customer while mentioning the product category in the brand awareness pyramid is
a. Oppo
b. ViVO
c. I phone
d. MI
Q. Brand recall may be tested into two forms : Aided recall
a. Unaided recall
b. Brand recall
c. Brand recognition
d. Unaware brand
Q. A brand association is anything "linked" in memory to a brand for example :
a. TATA
b. Ronald Macdonald
c. Breeze
d. Starbucks
Q. ________is a measure of the attachment that a customer has to a brand.
a. Brand Association
b. Brand Loyalty
c. Brand equity
d. Brand Promise