Top 150+ Solved Brand Building MCQ Questions Answer
Q. Cadburys Dairy Milk – From children to adult ( kuch meeta ho jay) is an example of
a. Changing the product
b. Changing the target market
c. Changing the packaging
d. Changing competitors
Q. __________as a set of human characteristics associated with a brand.
a. Brand Equity
b. Brand positioning
c. Brand personality
d. Brand image
Q. It can be primary drivers of a brand personality
a. Product-related characteristics
b. Brand - related characteristics
c. Image -related characteristics
d. Equity -related characteristics
Q. _________can be based on either typical users (people you see using the brand) or idealized users (as portrayed in advertising and elsewhere)
a. Brand personality
b. User Imagery
c. Brand Image
d. Brand symbol
Q. Amul - Master Chef India , Dream 11 IPL , FBB Miss India are examples
a. User Imagery
b. Sponsorship
c. Event
d. Road Show
Q. ____ has proposed the Big Five theory of brand personality.
a. Richard Aaker
b. . AmeySchiffman
c. Jennifer Aaker
d. David Loudon
Q. Which one from the below is not a brand-related characteristic of brand personality.
a. Country of origin
b. Product Category
c. Product Package
d. Product Price
Q. Maggi introducing atta noodles, no onion noodles, chicken noodle, cheese noodle. is the strategy of _____.
a. Line extension
b. Brand extension
c. User Imagery
d. Brand Identity
Q. Dove as a brand has leveraging; strategy Dove soap, Dove shampoo and conditioner, Dove body lotion. In this case Dove is known as ____ brand.
a. Family brand
b. Vertical extension strategy
c. . Ad-hoc branding strategy
d. Line extension
Q. It is one of the strategies of brand extension
a. Maggi Noodle
b. Maggie atta noodle
c. Maggi oats noodle
d. Maggi masala noodle
Q. Raymonds wish to enter women’s formal apparel. This leveraging strategy would be called____.
a. Brand extension strategy
b. Line extension strategy
c. Co-branding
d. Moving the brand up.
Q. Nike has expanded from running shoes to athletic shoes, athletic clothing, equipment strengthening its association to peak performance and sports in the process. This is an advantage of Line extension because
a. Enhances Parent image
b. Confuse customer
c. Confuse Retailers
d. Can dilute brand image
Q. ______ is an arrangement that associates a single product or service with more than one brand name.
a. Brand building
b. Brand leveraging
c. Co-branding
d. Brand strategies
Q. ________is a long-term plan for the development of a successful brand in order to achieve specific goals.
a. Brand building
b. Brand Equity
c. Brand strategy
d. Brand
Q. In this stage of the brand analysis process companies need to establish who their primary and secondary audiences are. This is brand strategy _______analysis
a. Customer
b. Competitor
c. Self-
d. Advertising