Top 350+ Solved Media Planning MCQ Questions Answer
Q. The implementation of media plan requires ______________.
a. Media slot
b. Media mix
c. Media buying
d. Media selection
Q. Media Buying refers to buying ______________ in the selected media.
a. slot
b. space
c. vehicle
d. time and space
Q. ______________ is a way of describing audience based on factors such as age, gender, educationlevel, town class, income etc.
a. Demographic
b. Psychographic
c. Socio-economic
d. Infographics
Q. ______________ is a way of describing audience based on the their life style, attitudes,aspirations, habits etc.
a. Demographics
b. Psychographics
c. Socio-economic
d. Infographics
Q. Media ______________ is a primary goal of advertising media planning and buying.
a. frequency
b. efficiency
c. flexibility
d. reach
Q. Scheduling in ______________can help avoid the irritation factor and can keep anadvertising campaign freshers for a longer time.
a. continuity
b. random
c. waves
d. avails
Q. A magazines___________ starts with its circulation and grows as original readers pass an issue alongto other readers.
a. subscribe
b. reader
c. audience
d. publisher
Q. The average magazine draws half of its revenue from ______________ and half from circulation.
a. marketing
b. audience
c. subscribers
d. advertising
Q. ______________ is a highly negotiable medium when it comes to pricing.
a. News paper
b. Radio
c. Television
d. Internet
Q. A large amount of ______________ advertising is for retailers, local businesses and for promotions.
a. news paper
b. magazines
c. radio
d. television
Q. The ______________ should be the formal summation of the advertising task that the mediaplanner will take on to a solution.
a. media brief
b. media expansion
c. media buying
d. media selling
Q. Companies are exploring the ______________ for communicating their advertising message becauseof its several attractive features and advantages.
a. television
b. newspaper
c. radio
d. new media
Q. The advertising industry is passing through a transition phase with the emergence of the______________media.
a. television
b. online
c. interactive
d. information
Q. New media is very cost-effective when compared to the traditional media and is highly______________.
a. reliable
b. requted
c. resourceful
d. result-oriented
Q. The ______________ is the biggest possible medium and has the quickest and the deepestreach throughout the globe.
a. web
b. TV
c. radio
d. outdoor