Top 350+ Solved Media Planning MCQ Questions Answer
Q. Digital technology is changing the way ______________ relate to products and markets.
a. manufactures
b. consumer
c. delears
d. industry
Q. Media ______________is a primary goal of advertising media planning and buying.
a. flexibility
b. expansion
c. frequency
d. efficiency
Q. Frequency of ______________describes the number of times that your advertisement appears in themedia.
a. continuity
b. exposure
c. repetition
d. insertion
Q. Advertising media do not operate in a vacuum: they must be part of the overall ______________andadvertising plans.
a. marketing
b. media
c. corporate
d. campaign
Q. Advertisers use many factors other than the ______________ in their media analyses and plans.
a. activities
b. audience
c. attributes
d. influntials
Q. Transit and outdoor advertising are generally noticed only in passing, which may not be enough for a______________message.
a. simple
b. normal
c. complicated
d. urgent
Q. ______________ advertising affords the marketer the ability to engage the consumer in a direct andpersonal way.
a. Interactive
b. Contextual
c. Traditional
d. Website.
Q. ______________ advertising is a type of online advertising commonly used for content based websites.
a. Interactive
b. Contextual
c. Traditional
d. Corporate.
Q. ______________ technology is changing the way consumers relate to products and markets.
a. Information
b. New
c. Digital
d. Cyber
Q. e-Tailing will have to co-exist with __________ retailing.
a. e-Commerce
b. traditional
c. mobile
d. integrated
Q. ______________ the appropriate market segment has become ever more important when carrying oute-branding campaigns.
a. Segmenting
b. Positioning
c. Targeting
d. Implementing
Q. Creating and securing a brand name in the physical world requires extensive marketing.______________.
a. Research
b. strategy
c. effort
d. media