Top 350+ Solved Media Planning MCQ Questions Answer
Q. Online marketing of all types offers superior measurability and trackability in comparison to traditional______________.
a. media
b. tactics
c. research
d. information
Q. Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a______________ context.
a. geographic
b. natural
c. confined
d. cultural
Q. __________ services are agencies that specialize in buying time and space.
a. Media selling
b. Media planning
c. Media buying
d. Media organizing.
Q. Media are the bridges that carry messages back and forth between companies and ______________.
a. consumers
b. customers
c. prospects
d. influencers.
Q. The challenge of media planning is becoming greater because the number of ways to sendbrand messages is ______________.
a. decreasing
b. complicated
c. increasing
d. competitive
Q. Media planners begin their work by doing media ______________.
a. research
b. message
c. buying
d. selling
Q. Media buying is the _____________of a media plan.
a. identifying
b. scheduling
c. evaluation
d. execution
Q. In India media buyers and advertisers go mostly by______________ data to gauge which websitesto include in their media plan.
a. com score
b. URL
c. page views
d. click
Q. The pricing of ______________ advertising could vary across devices and access formats.
a. print
b. broadcast
c. digital
d. out of home.
Q. User registration or cookies can identify______________users.
a. regular
b. normal
c. digital
d. unique
Q. A cookie is a file on the users browser that uniquely identifies _______.
a. the advertiser
b. the buyer
c. the seller
d. the user
Q. With ______________ there is a rise in metrics like cost per like and cost per fan.
a. social media
b. digital media
c. broadcast media
d. print media
Q. Corporate events could be sub-classified into ______________ types.
a. two
b. three
c. four
d. five
Q. ___________ has been the first to launch an innovative media buying / selling technique, throughits lastminute inventory.com, which auctions unsold media space online.
a. Madison media
b. Mudra Max
c. Dentsu India
d. JWT India