Top 350+ Solved Media Planning MCQ Questions Answer
Q. The talking newspaper innovative ad campaign was conceived by the Mudra Group for______________.
a. Bru Gold
b. HCL computers
c. Barista Lavazza
d. Volkswagen
Q. A futuristic innovations (media planning) involves creating satellite imagery of the monogramor message to reach the desired geographic location and _________.
a. programme
b. action
c. audience
d. media
Q. Customers'______________ have become the order of the day.
a. endorsement
b. information
c. awareness
d. knowledge
Q. Most of the mobile advertising solution providers typically brought in their technology withdirect relationship with agencies or__________.
a. publishers
b. advertisers
c. subscribers
d. analysts.
Q. ______________ are filled with videos, podcasts, Really simple syndication (RSS) feeds fortargeted news and information, downloadable images, and presentations.
a. Online newsrooms
b. Websites
c. Mobile advertising
d. Interactive newsrooms.
Q. ______________refers to the presentation of an advertising message to a prospective or existing client.
a. Pitch
b. Rate cards
c. Estimate
d. Point-of-purchase.
Q. Type of client that may not be a very friendly or creative client to have but is an MNC and needs to beon the portfolio is known as _____________.
a. financial value
b. potential value
c. prestige value
d. creative value.
Q. ______________is now a significant part of every global corporations marketing arsenal.
a. Internet
b. Web
c. Mobile
d. e - marketing
Q. ______________ customers can themselves become publishers, choosing to share what they havereceived with their social networks.
a. Publish - subscribe
b. Instant sharing
c. Multi - model viewing
d. Mobile invertising
Q. ______________ have different expectations and different relationships with companies fromwhich they purchase products and services.
a. Hetrogenous Consumers
b. Homogenous Consumers
c. Cyber Consumers
d. Diverse Consumers
Q. RFID stands for
a. Rapid - frequency identification
b. Reach - frequency identification
c. Red - frequency identification
d. Radio - frequency identification
Q. ______________ are purchases of TV time in certain markets by regional or national companies.
a. Affiliates
b. Spot buys
c. Spilit run
d. Air time
Q. ______________ is a scheduling strategy in which planned messages run in intermittent periods.
a. Media run
b. Continuous scheduling
c. Pulsing
d. Flighting
Q. ______________ is placing media throughout the year with equal weight in each month.
a. Pulsing
b. Flighting
c. Continuous scheduling
d. Zapping
Q. Pulsing is a scheduling strategy that provides a floor of media support throughout the yearand periodic______________.
a. increases
b. decreases
c. intervention
d. timing