Top 350+ Solved Media Planning MCQ Questions Answer
Q. A products purchase cycle may also influence media ______________.
a. planning
b. scheduling
c. mix
d. cost
Q. The more media vehicles used with lots of different programs with more messages leaves theconsumes in a ______________.
a. fragmentation
b. isolation
c. composition
d. clutter
Q. Media scheduling and the development of creative materials must be integrated so that a companydoes not miss opportunities for reaching the right ______________ , at the right time, in dynamic ways.
a. manufactures
b. customers
c. audience
d. individuals
Q. We know that media is reaching more people but there are smaller audience in each channelbecause there are so many___________.
a. tradition
b. fragmentation
c. identification
d. seggregation
Q. Distribution of message materials from agency to contracted media is called ______________.
a. media research
b. media management
c. media traffic
d. agency billing.
Q. Advertising to todays consumers, we need to look beyond the ______________ media of print,radio, and television.
a. traditional
b. non - traditional
c. social
d. new
Q. The cost of an advertisement or a schedule of ads is often based on ______________.
a. CPP
b. CPR
c. CPI
d. CPM
Q. Complete the following definition of advertising media. The advertising media is a marketingcommunications umbrella concept that covers _________________ to the prospective consumer.
a. Media vehicles
b. Advertising messages
c. Brand
d. Channels
Q. Strategic media planning is a complex challenge because advertises must use their knowledge of
a. Demographics
b. Psychographics
c. Behavioural Characteristics
d. All of the above
Q. Addressable media are used
a. For two-way communication
b. For social media
c. To deliver customized marketing messages to identifiable prospects
d. For one way communication
Q. Media strategy is making media decisions based on
a. Understanding customers wants and needs
b. The clients wishes
c. Whims of the market
d. Brand awareness
Q. Magazine performance has remained stable in recent years due to
a. The development of brand values
b. Low cost
c. Multi-page combinations
d. Their ability to address segmented audiences
Q. One of the following is not strength of magazines
a. Shelf-life
b. Quality reproduction
c. Inherent design flexibility
d. Deadline flexibility
Q. Radio is often referred to as
a. The Theatre of the Absurd
b. Mindful Theatre
c. The Theatre of the Mind
d. Surround Sound
Q. In general, newspapers offer _________ as a media choice.
a. Low Selectivity
b. High Selectivity
c. Low impact
d. Average impact