Top 350+ Solved Media Planning MCQ Questions Answer
Q. Newspapers offer _________ as a media choice
a. High Impact
b. Low Impact
c. Low Selectivity
d. High Selectivity
Q. Interactive media can be best described as
a. Customized Marketing Messages
b. Marketing Communications Mix
c. Marketing Mix
d. Media that allow two-way messages between company and consumer
Q. Extensive local penetration and coverage is indicative of
a. Magazines
b. Newspapers
c. Online Advertising
d. Social Media
Q. Which of the following is not strength of the television medium?
a. Cost Efficient Medium for Reach
b. High Initial Production Cost
c. High Impact and Dynamic Medium
d. High Reach Medium
Q. Place-based media occur in which venues?
a. Scaffolding Wraps
b. Spectaculars
c. Transport
d. Outdoor Billboard
Q. One weakness in using out-of-home media is
a. Relatively Low Cost
b. Difficult to Measure and Control
c. Delivers Excellent Reach
d. Demographic Flexibility
Q. Which medium is often referred to as junk mail?
a. Direct Mail
b. Television
c. Newspaper inserts
d. Yellow Pages
Q. RADIO supports media planning as a part of ___________
a. Integrated media solution
b. Vehicle
c. Does not support
d. Channel
Q. Name the strengths in using radio in a media plan
a. Cost effective
b. Time effective
c. Measurable Results
d. All of the above
Q. Name the major types of advertising found in newspapers
a. Banner
b. Display
c. Classified
d. Forums
Q. Print advertising is sometimes also called
a. Business Advertising
b. Press Advertising
c. Electronic Advertising
d. Media Advertising
Q. A type of publication whereby the content is primarily focused on one particular type of Businessor Industry is called as
a. Horizontal Publication
b. Parallel Publication
c. Trade Publication
d. Yellow Publication
Q. Trade publication is otherwise called as ___________
a. Vertical Publication
b. Horizontal Publication
c. Parallel Publication
d. Yellow Publication
Q. Clutter is defined as_________
a. Coarse paper stock
b. A promotional tool
c. A faulty broadband connection
d. An overabundance of messages
Q. Media planning has a much greater role today in the advertising industry than it did 15 years ago.
a. Unsuitable Statement
b. Wrong Statement
c. Immoral Statement
d. Correct statement