Top 350+ Solved Media Planning MCQ Questions Answer

From 211 to 225 of 307

Q. Newspapers offer _________ as a media choice

a. High Impact

b. Low Impact

c. Low Selectivity

d. High Selectivity

  • b. Low Impact

Q. Interactive media can be best described as

a. Customized Marketing Messages

b. Marketing Communications Mix

c. Marketing Mix

d. Media that allow two-way messages between company and consumer

  • d. Media that allow two-way messages between company and consumer

Q. Extensive local penetration and coverage is indicative of

a. Magazines

b. Newspapers

c. Online Advertising

d. Social Media

  • b. Newspapers

Q. Which of the following is not strength of the television medium?

a. Cost Efficient Medium for Reach

b. High Initial Production Cost

c. High Impact and Dynamic Medium

d. High Reach Medium

  • b. High Initial Production Cost

Q. Place-based media occur in which venues?

a. Scaffolding Wraps

b. Spectaculars

c. Transport

d. Outdoor Billboard

  • b. Spectaculars

Q. One weakness in using out-of-home media is

a. Relatively Low Cost

b. Difficult to Measure and Control

c. Delivers Excellent Reach

d. Demographic Flexibility

  • b. Difficult to Measure and Control

Q. Which medium is often referred to as junk mail?

a. Direct Mail

b. Television

c. Newspaper inserts

d. Yellow Pages

  • a. Direct Mail

Q. RADIO supports media planning as a part of ___________

a. Integrated media solution

b. Vehicle

c. Does not support

d. Channel

  • a. Integrated media solution

Q. Name the strengths in using radio in a media plan

a. Cost effective

b. Time effective

c. Measurable Results

d. All of the above

  • d. All of the above

Q. Name the major types of advertising found in newspapers

a. Banner

b. Display

c. Classified

d. Forums

  • b. Display

Q. Print advertising is sometimes also called

a. Business Advertising

b. Press Advertising

c. Electronic Advertising

d. Media Advertising

  • b. Press Advertising

Q. A type of publication whereby the content is primarily focused on one particular type of Businessor Industry is called as

a. Horizontal Publication

b. Parallel Publication

c. Trade Publication

d. Yellow Publication

  • c. Trade Publication

Q. Trade publication is otherwise called as ___________

a. Vertical Publication

b. Horizontal Publication

c. Parallel Publication

d. Yellow Publication

  • b. Horizontal Publication

Q. Clutter is defined as_________

a. Coarse paper stock

b. A promotional tool

c. A faulty broadband connection

d. An overabundance of messages

  • d. An overabundance of messages

Q. Media planning has a much greater role today in the advertising industry than it did 15 years ago.

a. Unsuitable Statement

b. Wrong Statement

c. Immoral Statement

d. Correct statement

  • d. Correct statement
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