Top 350+ Solved Media Planning MCQ Questions Answer
Q. Media planning is carried out through
a. An intuitive process
b. Research and tested formulas
c. Both of the above
d. None of the above
Q. The media planners task is challenging because it must typically
a. Watch much TV
b. Have knowledge of traditional as well as emerging and converging forms of media
c. Monitor all social sites
d. Know everything about newspapers
Q. Identify one reason media choices have become more difficult in recent years
a. Internet is used more frequently than any other medium
b. Segmentation
c. Satellite radio has come on the scene
d. Newspapers now use color
Q. The estimated number of people an advertisement reaches is called
a. Impressions
b. Subscriptions
c. Metrics
d. Newsstand Purchases
Q. The print medium continues to rely heavily on CPM to determine scheduling. What is CPM?
a. A percentage of impressions that results in a click
b. A percentage of households tuned to TV
c. The relative average cost to reach one thousand people
d. A payment received for each action
Q. Which of the following is not a valid statement?
a. It is necessary to plan for out-of-home media
b. The media environment has become fiercely competitive
c. Media planning is less important than creative
d. Independent media buying services specialize in media planning
Q. One significant change in the paid-for media environment is
a. The presence of social media sites
b. Terrestrial and satellite radio offerings
c. The number of print vehicles available
d. The addition of cable TV
Q. Media selections and scheduling decisions associated with delivering advertising constitute a
a. Media Plan
b. Message Weight
c. Media Kit
d. Problem Solving Equation
Q. Which of the following would not be involved in setting media objectives?
a. Geographic
b. Frequency
c. Reach
d. Low involvement purchase decisions
Q. Demographics in media planning deal with
a. The study of populations
b. The psychology of the consumer
c. The study of media channel
d. The study of product
Q. Psychographic profiles would include
a. The generation to which the consumer belongs
b. The lifestyle habits, attitudes and values of the consumer
c. The post code of the consumer
d. Pattern of messaging
Q. The flighting media schedule is
a. A hybrid strategy of scheduling
b. An intermittent pattern of high activity and low activity
c. A continuous pattern of messaging
d. Intermittent, intense activity within a continuous pattern
Q. Reach is defined as?
a. Insufficient exposure to the target audience
b. The Number of times a reader is exposed to a message
c. The total number of duplicated exposures
d. The total number of unduplicated exposures