Top 350+ Solved Media Planning MCQ Questions Answer
Q. Frequency is defined as?
a. The total number of duplicated exposures
b. Three exposures to the target audience
c. All possible exposures to a target audience
d. The number of times a reader is exposed to a message
Q. Gross impressions means
a. The percentage of the target audience exposed to a message
b. All possible exposures to a given medium at a given time
c. Both a and b above
d. The standard for a communication message to have an impact on the consumer
Q. A graphical representation of the media schedule information is called a
a. A Timetable
b. Media Objectives
c. A Media Flowchart
d. A Media Plan
Q. The _________________ process commences at corporate level. Here the organization sets out itsoverall mission, purpose, and values.
a. Researching
b. Strategic Planning
c. Controlling
d. Managing
Q. A statement about what an organization wants to become, which sets out an organization's future,is referred to as:
a. Mission
b. Mission
c. Organizational Goals
d. Vision
Q. A statement that sets out what the organization wishes to achieve in the long term is referred to as:
a. Mission
b. Vision
c. Vision
d. Strategic context
Q. Organizational values are important because they:
a. Help shape mission statements
b. Help increase sales
c. Help guide behavior and the recruitment and selection decisions
d. Help define market research
Q. Large organizations create ______________, which assume the role of a separate company and create their own strategies and plans in order to achieve their corporate goals and contribution to the overall organization.
a. Marketing Objectives
b. Strategic Business Units
c. Marketing Activities
d. Business Development Units
Q. The Strategic Marketing Planning process consists of a series of logical steps and these steps can be aggregated into four phases. Which of the following is not included in the phases of the strategic marketing planning?
a. Defining marketing strategy
b. Setting the right mission and corporate goals
c. Reviewing the current situations
d. Formulating Strategy
Q. Which of the following firms has often followed a market challenger (second-mover) strategy?
a. Apple computer
b. Ebay
c. Sainsbury s
d. Amazon.com
Q. SWOT is an acronym for:
a. Strategy, working, opinion, tactical
b. Strengths, weakness, opportunities, threats
c. Strategy, Work, openness, toughness
d. Strategy, weakness, opinions, tactics
Q. In SWOT analysis, situations where organizations are able to convert weaknesses into strengthsand threats into opportunities, these are called:
a. Strategic windows
b. Strategic leverage
c. Conversion strategies
d. Vulnerability
Q. This is something that at some time in the future may destabilize and/or reduce thepotential performance of the organization:
a. Threat
b. Strength
c. Weakness
d. Opportunities
Q. ________________ is the process that helps managers understand the nature of the industry, the wayfirms behave competitively within the industry, and how competition is generally undertaken.
a. Market needs analysis
b. Portfolio analysis
c. Strategic market analysis
d. Organizational analysis
Q. These objectives are often employed in mature markets as firms/products enter a decline phase. Thegoal is to maximize short-term profits and stimulate a positive cash flow:
a. Harvest Objectives
b. Divest Objectives
c. Hold Objectives
d. Growth Objectives