Top 250+ Solved Media Planning and Buying MCQ Questions Answer
Q. ______ is the the document or flow chart which details the tactics used to accomplish your media objectives.
a. markting mix
b. media mix
c. Marketing brief
d. Media plan
Q. _______ is an integral part of the media plan.
a. markting mix
b. social audit
c. Marketing brief
d. media mix
Q. Media mix has to reach _____.
a. current consumer
b. target consumer
c. potencial consumer
d. everyone
Q. Audience informaton like age, occupation, marital status consist of _______.
a. psychographic
b. basics
c. demonstartive
d. demographic
Q. Audience informaton like interests, preferences, personality traits consist of _______.
a. basics
b. demonstartive
c. psychographic
d. demograpgic
Q. If media planners want to market products _______, they will select all-India newspapers and magazines.
a. globally
b. properly
c. regionally
d. nationally
Q. They have to see how strong a product is in a particular geographical region and
a. advertise more in high potential areas
b. distribute budget equally
c. allocate budget zone wise
d. advertise less in high potencial areas
Q. media decision about the timing, continuity & size of the ads are _____ decisions.
a. plan
b. budget
c. size
d. schedulling
Q. Scheduling decision include ____ of the ad.
a. timing
b. production quality
c. vehicle
d. research
Q. There should be an attempt in the media objectives to balance the reach and
a. frequancy
b. budget
c. impact
d. cumulative reach
Q. To face heavy competitive campaign, we should have
a. greater reach
b. lesser frequency
c. greater frequency
d. lesser reach
Q. ensure the repetition of the message. It is not so important to have a wider reach. While advertising an innovation, a _______ is preferred
a. lesser reach
b. greater frequency
c. greater reach
d. lesser frequecy
Q. The ability of the media to adapt to changing and specific needs of advertisers is
a. creativity
b. flexibility
c. honesty
d. planning
Q. Media planning is the process of designing a course of action that shows how advertising _______ will be used to contribute to the achievement of the marketing and advertising objectives.
a. space and time
b. budget & space
c. Time & budget
d. Space & efforts