Top 250+ Solved Media Planning and Buying MCQ Questions Answer
Q. Media Planning helps to allocate
a. Media Space
b. Media Budget
c. advertising Budget
d. advertising funds to the right products in the media mix
Q. Media Buyer is responsible for
a. Developing the media mix
b. Media planning
c. Media Buying
d. Purchasing media space or time, as well as developing the campaign and researching how it will be most effective for the client.
Q. Preferred Positions
a. Locations in print media that offer readership advantages. Preferred positions never carry a premium surcharge
b. Locations in print media that offer readership advantages. Preferred positions often carry a premium surcharge
c. First page advertisement
d. Back page advertisement
Q. Make-Goods
a. Sales promotion
b. Manufacturing good
c. Selecting the good position in Print advertisement
d. A policy of compensating for missed positions or errors in handling the message presentation
Q. Seasonality/Timing
a. When the sales of the brand is at peak
b. Information regarding seasonality of the product is an important consideration for the media planner
c. Festival season
d. Information regarding seasonality of the product is not an important consideration for the media planner
Q. Target Audience
a. A profile of those who buy the existing product category
b. those who buy competitive brands
c. Those who are not in the campaign planning
d. A profile of those who buy the existing product category as also those who buy competitive brands is a very important
Q. What is the full form of TRP in Media Industry?
a. Television review point
b. Travel rating point
c. Television rating point
d. Travel review point
Q. What is the full form of BARC?
a. Broadcast Audience Research Council
b. Broadcast Audience Review Council
c. Broadcast Audience Research Committee
d. Broadcast Audience Review Committee
Q. What is the full form of NCCS in Media Planning?
a. New Customer Classification System
b. New Consumer Classification System
c. New Channel Classification System
d. National Coalition for Cancer Survivorship.
Q. Following is not in the consumer durables listed in NCCS
a. Electricity Connection
b. Ceiling Fan
c. Gas Stove
d. Mobile phone
Q. An advertiser can allow a channel to run commercials in a lower rate at its convenience whenever time is available rather than in a special slot. Justify the following statement.
a. Run of Press
b. Run of Schedule
c. Share of Voice
d. Spot buys
Q. What is the full form of TAM?
a. Television Audience Measurement
b. Tally Average Media
c. Television Audio Media
d. Telephone Audio Movie