Top 250+ Solved Media Planning and Buying MCQ Questions Answer
Q. The formulae for GRPs is
a. Reach -frequency
b. Reach/ Frequency
c. Reach X Frequency
d. Reach + frequency.
Q. Placing media throughout the year with equal weight in each month
a. During peak selling periods
b. Flighting/ Bursting
c. Continuous
d. Pulsing
Q. A media scheduling strategy in which planned messages run in intermittent periods is called __________strategy
a. Pulsing
b. Flighting
c. Sighting
d. Continuity
Q. __________ are small ads charged in terms of number of words, and putting the message in several categories or classes such as employment, real estate, matrimonial, automobiles etc
a. Classified Ads.
b. Cooperative advertisements
c. Surrogate Advertising
d. Subliminal Advertising
Q. _____________measures the sales strength of a brand in a particular area.
a. Brand Development Index
b. Category Development Index
c. Share of Mind
d. Share of Voice
Q. _______________based on the medium's total audience (ad cost divided by the number of thousands of people in the audience)
a. GRP
b. Cost Per Thousand
c. Frequency
d. Cost per Hundred
Q. Every Media plan begins with an analysis of the _________
a. Market or Environment
b. Media Mix
c. Media budgeting
d. Media objectives
Q. The total number of potential exposures (audience size by the number of times the ad message is used during a period).
a. Gross Impressions
b. Cost per thousand
c. Share of Mind
d. Share of Voice
Q. The process of purchasing space in a media is:
a. Media Purchasing
b. Media Spacing
c. Media Buying
d. Media Scheduling
Q. Advertisements on bus stops, in and on the bus, railway stations, cabs are examples of
a. Direct advertising
b. Transit advertising
c. Meta ads
d. Traditional advertising
Q. What is scheduling a syndicated program on a five day per week basis called?
a. Scheduling
b. Stripping
c. Controlling
d. Diversifying
Q. “The ideal time and place at which consumers of a product or service can be reached with an advertising message.”
a. Aperture advertising
b. Public relation
c. Human resources
d. Ambient advertising
Q. The full form of PPC is;
a. Planning, plotting and consistency
b. Pay per click
c. Planning, production and commitment
d. Pay per content
Q. Internet marketing that involves paid promotion of website by increase visibility in search engines is called.
a. SEO
b. SEM
c. Facebook Ads
d. PPC
Q. Full form of CPO is
a. Cost per email open
b. Calculate per opportunity
c. Cost per opinion
d. Create & paid opprtunity