Top 250+ Solved Media Planning and Buying MCQ Questions Answer
Q. _____ is the size of the advertisement the company runs in the selected media vehicle.
a. Media Vehicle
b. Media Units
c. Availability
d. Media Classes
Q. Media ________ like TV, Radio, Print, Outdoor and Internet help convey the advertising message to the public.
a. Units
b. Classes
c. Channels
d. Availability
Q. ______ is the last step to design the ideal media mix.
a. Identify your Demographics
b. Understand Competition
c. Pick Your Mediums
d. Measure your results
Q. Among English Newspapaers, ___________ is the most read paper in India.
a. Bombay Times
b. Dainik Bhaskar
c. TOI
d. Mumbai Mirror
Q. A ______ is usually a single, unfolded printed sheet that is used to draw attention to an event, service, product or idea.
a. Flyer
b. Newspaper
c. Magazine
d. Newsletter
Q. ______ is a less regular schedule for advertising
a. Continuity
b. Pulsing
c. Flighting
d. Scheduling
Q. ____ is the exact number of people a company wants to advertise.
a. Reach
b. Frequency
c. Coverage
d. Media
Q. Timing of te advertisement is particularly important when the product is _______.
a. Competitive
b. Expensive
c. Cheap
d. Seasonal
Q. ___________ is when fully functioning game is developed for the sole purpose of promoting a company or brand.
a. AdverGaming
b. Dynamic In-game advertising
c. Static In-game advertising
d. Game Planning
Q. ________ are new windows that appear in front of the website content.
a. Banner Ads
b. Pop up Ads
c. Display Ads
d. Newspaper Ads
Q. _______ are like billboards but are digitalized/electric.
a. Neon Boards
b. Posters
c. Transit Media
d. Pop up Ads
Q. ______ means fast forwarding the commercials while watchig recorded programs.
a. Zapping
b. Zipping
c. Frisking
d. Yapping
Q. ________ can be defined as the usage of an appropriate media mix in order to achieve desired and optimum otcomes from the advertising campaigns.
a. Media Planning
b. Media selection
c. Media Strategy
d. Media Organising