Top 250+ Solved Media Planning and Buying MCQ Questions Answer
Q. __________ refers to the duration of an advertising message or campaign over a given period of time.
a. Schedule
b. Reach
c. Average Frequency
d. Continuity
Q. Media ________ decisions are the decisions about the timing, continuity and size of the ads.
a. Reach
b. Scheduling
c. Planning
d. Objectives
Q. _________ is the method used for placing media throughout the year with equal weight in each month.
a. Pulsing
b. Flighting
c. Continuity
d. Planning
Q. _______ is a method where advertising runs for some period and then there is a gap, and again it runs for some period.
a. Flighting
b. Pulsing
c. Planning
d. Continuity
Q. _______ is a combination of Flighting and Continuous Scheduling that provides a floor of media support throughout the year with periodic increases.
a. Planning
b. Flighting
c. Continuity
d. Pulsing
Q. _______ is the person at the adverising agency who develops and executes your media plan.
a. Engineer
b. Media Planner
c. Doctor
d. CEO
Q. _____ is the one who leads the editorial team assign stories and represents the editorial team in important matters.
a. Editor in Chief
b. Art Director
c. Production Artistists
d. Copywriter
Q. _________ is the professional who is required to develop the conceptual designs to meet up the requirements of the client in order to advance the company's brand.
a. Writer
b. PR head
c. Creative Director
d. Editor
Q. _______ includes a whole range of study about the development of media, their achievements and effects.
a. Media Research
b. Media Planning
c. Media Development
d. Media Selection
Q. ______ is the tool that tells us which channel and the programme is viewed most or it indicates the popularity of a TV channel or a programme.
a. NRS
b. Press Audit
c. TRP
d. Annual Economic Survey
Q. ______ satellite cable network study is a method of providing consumers with access to TV programmes via coaxial cables or through optical fibre cable.
a. National Readership Survey
b. NRS
c. National Television Study
d. ADMAR
Q. ______ refers to the combination of advertising channels that are used in the promotion of particular goods or services.
a. Media Mix
b. Media Survey
c. Media Planning
d. Media Research
Q. _____ audience comprises of the educated and rich from the upper class of the society.
a. Mass
b. Elite
c. Specialized
d. Interactive
Q. _____ audience comprises of the middle class society.
a. Elite
b. Specialized
c. Mass
d. Interactive
Q. ________ are the ones who communicate back with the company through posts, comments, opinions etc.
a. Interactive
b. Mass
c. Specialized
d. Elite