Top 250+ Solved Media Planning and Buying MCQ Questions Answer
Q. ina ______ Two different versions of the same advertisement are printed in the same press run of an issue of a particular publication, so that some of the copies contain one version of the ad and the others contain the other version.
a. insertion order
b. split run facility
c. proof of print
d. make goods
Q. ROP stands for ______ in print media.
a. run of press
b. readership of paper
c. regulator of press
d. run of print
Q. _____________ exist primarily to deliver message content- entertainment, information and advertisements to a vast audience.
a. Media
b. Personal Computer
c. Employees
d. Teachers
Q. ____________ is the process of identifying and selecting media outlets- mianly newspapers, magazines, websites, TV and radio.
a. Mass Media
b. Media Planning
c. Media Payment
d. Media Mix
Q. ________ determines how many Targets Company can approach and number of campaigns that it can undertake.
a. Target Audience
b. Sales Potential
c. Budget
d. Media Strategy
Q. ____________ indicates the maximum sales from all buyers of the product.
a. Budget
b. Target Audience
c. Media Strategy
d. Sales Potential
Q. The advertiser must select the _______ who the media plans to influence.
a. Sales Potential
b. Budget
c. Target Audience
d. Competition
Q. A _______ is the combination of communication channels your business can use to meet its marketing objectives; typically, these include newspapers, radio, television, billboards, the Internet and social media.
a. Reach
b. Media Mix
c. Target Market Coverage
d. Frequency
Q. ___________ decisions are the decisions about timing, continuity and size of ads.
a. Scheduling
b. Reach
c. Frequency
d. Flexibility
Q. __________ Big Billion Day being advertised on all mediums to spread awareness about the grand sale.
a. Flipkart
b. Amazon
c. E-bay
d. FirstCry
Q. _____ outlines what the media plan is expected to accomplish.
a. Media
b. Media Objectives
c. Schedulling
d. Frequency
Q. __________ indicates a percentage of target audience who is exposed atleast once in a given period to a particular media vehicle.
a. Reach
b. Frequency
c. Schedule
d. Objectives
Q. _____________ refers to the number of times the receiver is exposed to the media vehicle.
a. Reach
b. Frequency
c. Schedule
d. Objectives
Q. ________ gives the average number of times people or households in our target audience are exposed to a media vehicle.
a. Schedule
b. Reach
c. Average Frequency
d. Continuity