Top 250+ Solved Media Planning and Buying MCQ Questions Answer
Q. The ______ measures the sales strength of a brand in a particular area.
a. brand positioning index
b. Budget determining index
c. brand positioning indent
d. Brand development index
Q. When an ad is run in the media for a long period without any gap, we are using ______ scheduling.
a. continuity
b. bursting
c. flighting
d. pulsing
Q. _______ scheduling is where advertising runs for some period and then there is a gap , and again it runs for some period.
a. flighting
b. continuity
c. pulsing
d. bursting
Q. ______ scheduling represents a consistent low-level advertising activity , and addition of pulse to make a high-level of advertising during certain periods
a. bursting
b. pulsing
c. continuity
d. flighting
Q. ______ is a technique for scheduling TV ads. where the commercial is repeated on the same channel time and again to reinforce the message for a short period .
a. continuity
b. flighting
c. bursting
d. pulsing
Q. _____ is determined by the content that is surrounded by the ad.
a. tone
b. editorial environment
c. news & features
d. editorials
Q. ____ of a medium is determined by how stimulated the reader are torespond.
a. readership
b. content value
c. motivational value
d. ad value
Q. _____ isdegree to which a particular brand is associated with the general product category .
a. share of mind
b. share or audience
c. recall value
d. share of voice
Q. _____ are small ads charged in terms of number of words, and putting the message in several categories or classes such as employment, real estate, matrimonial, automobiles
a. co -op ads
b. classified
c. obituaries
d. micro ads
Q. _____ order gives specific date(s) on which the ad is to be published, the rate at which it is to be published, and production details preparatory to the publishing of the ad.
a. tear sheet
b. factual
c. proof
d. insertion
Q. ______ is a brand's or group of brands' advertising weight expressed as a percentage of a defined total market or market segment in a given time period. The weight is usually defined in terms of expenditure, ratings, pages, poster sites etc.
a. share of voice
b. brand positioning
c. share of noice
d. share of mind
Q. Once the ad is run, a _____ which is an actual page torn from the newspaper in which the ad was run is sent to the advertiser.
a. tear order
b. Proof of print
c. tear-sheet
d. make goods
Q. ____ in newspapers & print media in general is much more than the circulation
a. proof
b. ads
c. sales
d. readership