Top 250+ Solved Media Planning and Buying MCQ Questions Answer
Q. _____ is the first step of the media planning process.
a. evaluation
b. media mix
c. market analysis
d. setting objective
Q. _____ is the second step of the media planning process.
a. setting objective
b. market analysis
c. media mix
d. media strategies
Q. _____ is the third step of the media planning process.
a. budget and media buying
b. Media strategies
c. market analysis
d. media mix
Q. _____ is the fourth step of the media planning process.
a. evaluation
b. media strategies
c. media mix
d. market analysis
Q. _____ is the fifth step of the media planning process.
a. media strategies
b. budget and media buying
c. market analysis
d. evaluation
Q. _____ is the last step of the media planning process.
a. media mix
b. budget & buying
c. media strategies
d. evaluation
Q. The goal of a ______ is to determine the attractiveness of a market and to understand its evolving opportunities and threats as they relate to the strengths and weaknesses of the firm
a. media brief
b. market analysis
c. media plan
d. media mix
Q. _____indicates the number of times people in the target audience are exposed to a media vehicle during a given period of time.
a. reach
b. media plan
c. cumulative reach
d. frequency
Q. When the ad size is small, we need more______
a. Schedules
b. cumulative reach
c. reach
d. frequency
Q. when the same ad message is repeated due to higher frequency is causes ____
a. rejections
b. less exposure
c. ad fatigue
d. more exposure
Q. The sum of the reach number of specific media vehicles in a given media plan gives the _______
a. total exposire
b. social audit
c. message weight
d. total weight
Q. The possible exposure of the advertising message to one audience member is called an ________ (OTS)
a. over the setup
b. over to see
c. option to see
d. opportunity to see
Q. ______are a summation of exposures of the target audience to media vehicles in a media plan.
a. gross weight
b. gross impressions
c. message weight
d. message impressions