Top 250+ Solved Media Planning and Buying MCQ Questions Answer
Q. ABC stands for?
a. All Broadcast of Circulation
b. Audit Bureau of Circulation
c. Annual Broadcast of Channels
d. All board of Circulation
Q. RAM in Media Research stands for?
a. Reach and Analysis of Media
b. Readership and analysis of Media
c. Research and Analysis of Media
d. Research and Analysis of Market
Q. It refers to the pattern of advertising timing, represented as plots on a yearly flow chart.
a. Flexibility
b. Scheduling
c. Reach
d. Frequency
Q. The total number of different households exposed at least once, to a medium during a given period
a. Of time.
b. Scheduling
c. Frequency
d. Reach
Q. It refers to the number of times the receiver is exposed to the media vehicle
a. Scheduling
b. Frequency
c. Reach
d. Budget
Q. The choice of media will depend to a large extent upon the size of
a. Advertising Plan
b. Advertising message
c. Advertising theme
d. Advertising budget
Q. They can be classified in terms of age, income, occupation & other variable.
a. Target Audience
b. Message weight
c. Market size
d. Market trend
Q. It refers to a pattern of advertising in a media schedule.
a. Message weight
b. Codes
c. continuity
d. Schedule
Q. Strategy of running campaign steadily with intermittent increase in advertising at certain intervals.
a. Continuous
b. pulsing
c. discontinuous
d. Flighting
Q. It is expressed in terms of gross impressions or GRPs
a. Message weight
b. Media Vehicle.
c. Frequency
d. Reach
Q. In 1936, the Indian Broadcasting Service was renamed as ________.
a. All India Radio
b. Radio India
c. Bharti Radio
d. Jay Bharat Radio
Q. _____ is a type of media in which HD feature is available.
a. Radio
b. Television
c. Print
d. Neon Boards
Q. _________ is a type of OOH; which displays target customers directly at locations where retail transactions are carried out.
a. Neon Boards
b. Posters
c. Billboards
d. Point of Sale
Q. Media owners give the MBA directly for space or airtime bookings in excess of a certain volume. What is called type of second audit?
a. Critique
b. Financial Audit
c. Return of rebates and discounts
d. Media Audit
Q. An advertiser can allow a channel to run commercials in a lower rate at its convivence whenever time is available rather than in a special slot. Justify the following statement.
a. Run of Press
b. Run of Schedule
c. Share of Voice
d. Spot buys