Top 250+ Solved Media Planning and Buying MCQ Questions Answer
Q. If readership is 4000 and Duplication is 200 what is the net readership
a. 3800
b. 3900
c. 3600
d. 3500
Q. If Readership is 45000 and insertions is 8 what is the OTS
a. 360000
b. 370000
c. 380000
d. 390000
Q. If OTS is 250000 and Net readership is 190000, what is the average
a. 1.34
b. 1.33
c. 1.32
d. 1.31
Q. What is the value of CPM, if the cost of advertisement is 98000 and readership is 4, 80,000?
a. 204.26
b. 204.16
c. 204.36
d. 204.46
Q. If the rate per square cm of TOI is Rs 4200, what will be the cost of one Insertion of Half page? (Quarter page = 400 cm)
a. Rs 3360000
b. Rs 3460000
c. Rs 3560000
d. Rs 3660000
Q. If India Today full page cost is Rs 630000 but will be the cost of three insertions of full page
a. Rs 1790000
b. Rs 1990000
c. Rs 1890000
d. Rs 1690000
Q. Web properties are a part of
a. owned media
b. paid media
c. both owned and paid media
d. earned media
Q. The process of buying ads via a real-time bidding auction, where advertisers place bids simultaneously and the highest bidder takes the inventory slot and is automated and occurs with minimum intervention of a media buyer.
a. Direct Digital Ad Buying
b. Programmatic Buying
c. Direct Campaign
d. Ad networking
Q. What are people’s Meter?
a. A device to count people on a specific place
b. A device attached to TV set in order to record the viewers at specific programmes
c. A national device to count people
d. A national device to count radio coverage
Q. What is Ambient Advertising?
a. Advertising in an open sky
b. Advertising in unusual place
c. Advertising in a good ambience of restaurant
d. Advertising in an ground hoardings
Q. What is Tear sheets?
a. Sheets tore in two sheets
b. Page cut from magazine or newspaper sent to advertiser.
c. Not proper insertion of advertisement
d. Two advertisement placed in different sheets of magazines