Top 250+ Solved Media Planning and Buying MCQ Questions Answer
Q. Media Brief
a. It can be referred to as a checklist for the media planners to help them prepare a media plan for a client organization
b. It describes what you want the media plan to accomplish.
c. It describes how the advertiser will achieve the stated media objectives
d. It is the same brand’s percent of total sales for the new category for the same time perio
Q. Media Objectives
a. It can be referred to as a checklist for the media planners to help them prepare a media plan for a client organization
b. It describes what you want the media plan to accomplish.
c. It describes how the advertiser will achieve the stated media objectives
d. It is the same brand’s percent of total sales for the new category for the same time perio
Q. Media Strategy
a. It can be referred to as a checklist for the media planners to help them prepare a media plan for a client organization
b. It describes what you want the media plan to accomplish.
c. It describes how the advertiser will achieve the stated media objectives
d. It is the same brand’s percent of total sales for the new category for the same time perio
Q. Share of Market
a. It can be referred to as a checklist for the media planners to help them prepare a media plan for a client organization
b. It describes what you want the media plan to accomplish.
c. It describes how the advertiser will achieve the stated media objectives
d. It is the same brand’s percent of total sales for the new category for the same time perio
Q. GVT stands for = Gross.......................... per thousand.
a. visualization
b. viewership
c. viewpoint
d. visual
Q. Split run facilities.
a. Technique used to test the effectiveness of Product.
b. Technique used to test the effectiveness of service.
c. Technique used to test the effectiveness of advertising copy.
d. Technique used to test the effectiveness of budget.
Q. OTS formula is
a. Readership x Insertions
b. Readership/Insertions
c. GRP/Insertions
d. GRP x Readership
Q. CPM formula is
a. Cost of Ad /readership
b. Cost of Ad x readership
c. ( Cost of Ad /readership) x 1000
d. 1000 x readership
Q. Average frequency formula is
a. OTS x Net readership
b. OTS / Duplication
c. OTS x Duplication
d. OTS / Net readership
Q. GVT Formula is
a. Reach x Frequency
b. Reach (000’s) x Frequency
c. Reach x Frequency (000’s)
d. Reach (000’s) x TRP
Q. Reach % formula is
a. (No of People Reached /Universe) x 100
b. (No of People Reached /Universe)
c. (Frequency /Universe) x 100
d. No of People x 100