Top 250+ Solved Media Planning and Buying MCQ Questions Answer
Q. Reach 000’s formula is
a. (No of People Reached) X 1,000
b. (No of People Reached)/100
c. (No of People Reached)/1,000
d. No of People Reached) X 1,00
Q. Print advertising is sometimes called
a. Business Advertising
b. Press Advertising
c. Electronic Advertising
d. Media Advertising
Q. It refers to total advertising required during a particular period.
a. Weight
b. Campaign
c. Media Plan
d. CPM
Q. This gives specific date(s) on which the ad is to be published, the rate at which it is to be published, and production details
a. Media Objective
b. Insertion order
c. Media Scheduling
d. Media Budget
Q. Identify one reason media choices have become more difficult in recent years
a. Internet is used more frequently than any other medium
b. Segmentation of media and consumers
c. satellite radio has come on the scene
d. Newspaper now use colour
Q. Which of the following is an advantage of using direct mail as a media vehicle?
a. combines sight, sound and movement
b. larger than life
c. social dominance
d. highly personal
Q. The demerits of magazine advertising are:
a. selectivity
b. loyalty and prestige
c. inflexibility
d. visual display
Q. The merits of radio advertising is
a. offering scope for continued messages
b. Not mass coverage
c. not selectivity
d. group coverage
Q. The ____________is the biggest possible medium and has the quickest and the deepest reach throughout the globe
a. web
b. TV
c. radio
d. outdoor
Q. The more media vehicles used with lots of different programs with more messages leaves the consumers in a ___________
a. Fragmentation
b. isolation
c. composition
d. clutter
Q. one of the following is not strength of magazines
a. Shelf-life
b. Inherent design flexibility
c. Quality reproduction
d. Deadline flexibility
Q. Radio is often referred to as _________________
a. The theater of the Absurd
b. Mindful theater
c. The theater of the mind
d. Surround sound
Q. In general, newspaper offers __________ as a media choice.
a. Low selectivity
b. high selectivity
c. low impact
d. average impact
Q. Bulletin
a. A billboard on a Pavement
b. A billboard on a highway or expressway
c. Street structure
d. A billboard on a wall
Q. Which is not the advantage of outdoor medium
a. The outdoor offers long life.
b. It offers geographic selectivity
c. The outdoor offers no impact.
d. Shoppers are exposed to last minute reminders