Top 250+ Solved Media Planning and Buying MCQ Questions Answer
Q. Which is not the limitation of outdoor medium
a. It does place a limitation on getting the message across to the prospect in enough words.
b. Blind spot is the most dangerous thing that advertiser fear when it comes to outdoor advertising
c. There is a problem of getting the reliable data on the number of people who actually see an advertisement.
d. Outdoor advertising allows for a psychedelic display of the product, trademark and slogan.
Q. Transit advertising is advertising
a. placed in or on modes of public transportation or in public transportation areas
b. placed in or on modes of Private transportation
c. Its temporary Advertising
d. Its advertising on the move
Q. A DSP is
a. Demand side payment
b. Demand side platform
c. Demand side port
d. Demand side player
Q. Ad networks work
a. directly sell ad
b. They do creative work in digital media
c. directly with publishers to sell ad impressions that a publisher has not directly sold
d. With Advertisers
Q. Ad Exchange
a. A technology platform where publishers and ad networks sell their impressions to advertisers not programmatically
b. Directly sell ads to advertisers
c. Deals with creative exchange of ads
d. A technology platform where publishers and ad networks sell their impressions to advertisers programmatically
Q. When national advertisers buy airtime from local or regional television stations, it Is called as
a. Spot boys
b. Spot purchase
c. Spot buys
d. Spot insertions
Q. What among the following is considered to be the key for television buying?
a. Negotiation
b. Spot buys
c. Social networking skills
d. Sensational ads
Q. Good negotiating outcomes are a result of good ___________________
a. Evaluation /
b. relationship
c. motivation
d. opportunities
Q. Seasonal Pulse
a. Seasonal Products like cold creams, follow this scheduling.
b. FMCG products
c. Consumer products
d. Convenience products
Q. Erratic Pulse
a. regular pattern is followed in such scheduling.
b. Alternative pattern is followed in such scheduling.
c. Continuous pattern is followed in such scheduling.
d. No regular pattern is followed in such scheduling.
Q. Average frequency
a. Gives the number of times people our target audience are exposed to a media vehicle.
b. Gives the average number of times people or households in our target audience are exposed to a media vehicle.
c. Number of times message repeated
d. Average Number of times message repeated
Q. Gross Impressions
a. the total number of repetition
b. the total number of times message is send
c. the total number of potential exposures
d. Total number of people
Q. Audience size
a. simply the number of people in the medium's audience
b. simply the number of people
c. simply the number of spots in the medium
d. simply the number of medium in the media mix
Q. Product protection
a. Packaging
b. Patent
c. Copy right
d. Every advertiser wants to keep the advertising of competitive products as far away from its commercials as possible.